• Elon Musk rebrands Twitter as 'X,' potentially losing billions.
  • X aims to become an all-in-one app for multimedia, banking, and more.
  • Clash between tech giants Microsoft, Meta, and X over the letter 'X.'

Through another spectacle created by Elon Musk, formerly known as the ‘Chief Twit,’ rebranding Twitter into his pet project ‘X’ from the 90s, the company valued and bought for 44 Billion USD last October lost something between 4 to 20 Billion USD, as per business analysts and media houses.

In a move criticized by many, Twitter changed its famous blue bird logo and brand identity in the form of its text posts called tweets, to be called the alphabetic letter X. The change is already visible on the web platform where ’x.com’ redirects to the platform. The domain was purchased by the now ‘Chief Nothing Officer’ of X, Elon Musk, during his PayPal days when half of us weren’t even born.

This only tells us about how long he has had his vision to make X into an everything app for multimedia posts, banking, and financing. His anonymity with the alphabet has been known to the world, with the alphabet appearing in his other brands, somewhere in the title like SpaceX, and in other places as variants like the SUV by Tesla.

So is it all negative?

Of course no, there are many people who support Elon’s ideas and changes, and some even claim that Twitter’s brand value, which has been going sideways for the last decade, is benefiting from the billionaire’s takeover. There are some who even claim that Elon himself is a bigger brand than Twitter and that its value might reach 100 Billion USD in the near future.

Only time can tell how true these claims turn out to be, but in the meantime, one thing is clear - it’s not just Elon though who is obsessed with the letter X. There is an impending clash between tech giants Microsoft, Meta, and now X, who have all registered the alphabet for their respective brands. Amongst all of this, the question remains who is going to come to the top with the successful acquisition of the Alphabet?

For the solution, however, I personally suggest Bill Gates start training to enter the brawl with Zuckerberg and Musk, which is supposed to take place in the Colosseum hopefully soon in the future.

Edited by Shruti Thapa