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Startup Stories·Health care

Sirka Indicating Start Point towards Better Health

Nabarun ChakrabortyDivya Thakkar
Nabarun Chakraborty & Divya Thakkar·Jul 30, 2026·2 min read
Sirka founders Ditto R and Dito Krista with platform's personalized nutrition and health programs

Sirka is a Southeast Asian startup offering digital-based health services and nutritional products curated by medical personnel.

Founded in 2021 by Ditto R and Dito Krista, Sirka is a personal health companion focused on personalized health services and nutrition.

The Founding Story

Ditto R focused on product and growth, while Dito Krista brought expertise in commerce and operations.

Together, they created Sirka as a platform for individuals seeking to take control of their health.

Sirka’s Mission and Approach

Sirka’s mission is to optimize health through nutrition. The company states that nutrition is a main pillar of health and that there is no one-size-fits-all solution.

Its approach combines scientific evidence with practical guidance. Sirka’s programs are designed around the view that each individual’s health journey is unique.

How Sirka Works

Sirka offers personalized programs for weight management, women’s health, and chronic diseases. The programs are created by vetted, certified nutritionists and dietitians.

Sirka also provides unlimited chat access to health professionals, allowing users to ask questions and receive personalized recommendations. Its programs are offered through the company’s website:

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Sirka programs
Source: Sirka Programs

Sirka’s Programs and Products

Sirka’s programs use scientific evidence and include options specifically designed for women’s health. The company does not sell or use drugs.

Instead, its programs focus on healthy diet and lifestyle changes. Sirka also offers products such as snacks and brown rice.

99% of Sirka program users successfully lost weight, improving their health and quality of life.

Sirka’s Funding

On Feb 7, 2022, Sirka secured a $2.6 million funding round backed by Y Combinator and Sequoia.

This funding will further support Sirka’s mission and expand its reach in Southeast Asia.

Conclusion

Sirka provides personalized health services built around nutrition, healthy diet, and lifestyle changes. Its offering includes programs for weight management, women’s health, and chronic diseases, along with access to health professionals and nutritional products.

Founded by Ditto R and Dito Krista in 2021, Sirka’s stated focus is on helping individuals optimize their health through personalized nutrition.


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