Bringing the Food Industry to Web3 in a Gamified Manner
- OneRare brings food enthusiasts together in a digital gastronomic experience.
- OneRare aims to address global hunger issues while developing a digital future for the food industry.
- The start-up received $2.3 million in funding and attracted media attention from outlets including Forbes, Mashable, CNBC, and ABP.
OneRare brings the food industry to Web3 through a digital food universe built around gameplay, blockchain, and NFTs. The platform brings food enthusiasts together to collect ingredients, prepare dishes, trade digital assets, and participate in a gamified experience.
OneRare’s concept combines food, technology, creativity, and gastronomy. Its vision is to create a new marketing channel for the Food & Beverage Industry while addressing global hunger issues.
How OneRare brings the food industry to Web3
OneRare uses gameplay and NFTs to build a digital cuisine space. The platform works on the principle of cooperation and trade between play-to-earn gamers and NFT collectors.
Its founders are Supreet Raju and Gaurav Gupta. One founder is a NIFT gold medalist and the other is a tech geek. The founders have developed the platform around gameplays, NFTs, and collaboration.
Supreet Raju and Gaurav Gupta have described their approach to innovation through the comparison of “french fries - easy to make and great to consume.”
OneRare calls its digital food universe the Foodiverse. It brings together dishes, ingredients, gameplay, and profits in a Web3 environment.
The platform also includes celebrity chefs, restaurants, cooking shows, and food brands as part of the OneRare community. Its add-ons include HippoFull and Foodtruck Wars, which provide opportunities for brands, chefs, and restaurants to collaborate globally.
What does OneRare offer?
OneRare has its own token, $ORARE, which is used to stake, shop, play, and explore within the game. The game’s dishes and ingredients are NFTs.
The OneRare game layer consists of four major zones: Farm, Farmer’s Market, Kitchen, and Playground.
Farm Zone
Players stake their $ORARE tokens in the Farm Zone to produce ingredients for dishes. To make French Fries, for example, a player needs NFTs representing Potato, Oil, and Salt.
Ingredients are collected through six choices in the Farm Zone, which correspond to six staking pools.
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Farmer’s Market
The Farmer’s Market allows players to buy missing ingredients and sell ingredient NFTs. It includes two types of shops:
- Farmer’s Shop: Players can sell ingredients, and collectors can buy multiple copies of one ingredient at a time. Ingredients are prioritised on the sale shelf according to cost.
- Dish Seller: Foodies and collectors can collect ingredients for their desired recipes or buy minted dishes.
Kitchen and Playground
In the Kitchen, players prepare dishes and develop more Dish NFTs. These Dish NFTs make players eligible to participate in the Food Truck battleground in the Playground Zone.
Level Lab and player choices
OneRare also includes Level Lab, where players can progress up to level 7. They can choose to focus on acquiring more NFTs or making more dishes.
The game includes multiple layers of user engagement. It is designed for first-time Web3 users as well as chefs, celebrities, and brands participating in the platform.
OneRare’s funding and media attention
Between 2021 and 2023, OneRare received media attention from CNBC, ABP, Forbes Magazine, Restaurant India, Mashable, YourStory, and Times Now.
OneRare received $2.3 million in funding at the beginning of the start-up.
These community features include voting on recipes, tokenising personal recipes, a free-market economy, and themed quizzes that appear at regular intervals.
OneRare’s purpose also includes addressing the global hunger crisis. The original article cited figures of 1 in 10 people going to bed hungry each night and 811 million people experiencing hunger in 2020.
Its digital food universe brings together food enthusiasts, chefs, influencers, celebrities, and food companies in a gamified Web3 environment.
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Edited by Shruti Thapa
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