• With a $2M seed round, Lancey redefines B2B software evaluation through interactive demos, changing how products are explored and bought.
  • Lancey offers easy, personalized demos, reshaping software evaluation beyond traditional sales tactics.
  • Leaders confirm Lancey's impact with doubled sales velocity and higher close rates, marking a shift in software exploration and purchasing.

The journey so far: Lancey's $2M seed round

In the ever-evolving tech landscape, Lancey recently secured a $2 million (CAD) seed round, marking a significant milestone in its journey. Having gained acceptance to Y Combinator's Summer 2022 cohort just six months ago, the company is making waves in the B2B software evaluation space.

Rethinking demos: A practical approach to product evaluation

Picture this: evaluating software without enduring endless discovery calls and pricing negotiations. Lancey is reshaping the narrative, allowing users to engage with interactive product demos before facing the traditional sales pitch.

Simplified demo creation: Capture, personalize, share

Lancey's streamlined process enables users to capture their applications effortlessly, personalize demos to fit specific use cases, and share them seamlessly—no complex integrations required.

Marketing transformation: The power of engagement

The integration of interactive product demos into websites, social media, and ads is proving to be a game-changer. Witness a shift from passive browsing to active engagement as visitors become leads through firsthand product experiences.

Sales optimization: From outreach to closure

Incorporating personalized demos in outbound emails, Lancey is proving instrumental in boosting meeting bookings and accelerating sales cycles. It's a shift from conventional tools to a dynamic engine that enhances sales velocity and success rates.

Real stories, real impact: Voices from the field

Leaders like Deepak Singhla from Fini, Jackie Davies from Affinio, and Alan Nowogrodski from Caddie are testifying to the tangible benefits of Lancey's approach. With doubled sales velocity, improved close rates, and a 30% spike in conversions, it's clear that the impact is resonating across diverse industries.

The funding landscape: Lancey's place in the changing tide

Amid a market emphasizing profitability and responsible spending, Lancey's seed round signals a shift in the software buying experience. Buyers now seek hands-on experience through interactive product demos, challenging the conventional path of multiple demo calls.

The evolution of buying: A new playbook

Lancey's strategy aligns with the changing dynamics of software purchases. Interactive demos are transforming the product into the sales conversation itself, disrupting the linear path to software acquisition.

Customers and investors

A sincere thank you extends to the customers actively contributing feedback and trust in Lancey's journey. Recognition is also due to Panache Ventures, Union Capital, Y Combinator, Garage Capital, and other angels for joining forces in this transformative phase.

In essence, Lancey's story is more than just a funding announcement. It reflects a broader transformation in how we perceive and execute software purchases. As the traditional 'book a demo' approach gives way to hands-on exploration, Lancey is at the forefront of this paradigm shift, steering towards a more interactive and engaging future in sales. Ready to explore this evolving landscape?


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Edited by Shruti Thapa