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  • Habu Acquisition by LiveRamp for $200 million.
  • $90 million addition to funds for Enterprise Startups.
  • Diverse group of limited partners, bring valuable expertise and insights.

Recently Habu, a marketing company of Super{set} made headlines. Super{set} sold Habu for $200 million to LiveRamp. In addition, the firm is adding up by topping up its funds by $90 million; this focus is on building enterprise startups, as per Tom Chavez, founding managing partner.

Super {set} has an advantage over others because it is run by seasoned builders with a track record. It does get some support from external investors such as family offices and tech investors but the bulk of its capital comes from Chavez and Vivek Vaidya who are the founding managing partners themselves.

As Chavez said, “Our investors get that we are all pulling in the same direction when it comes to outcomes and investments.”

This studio also benefits from a diversified group of limited partners who challenge them through expert questions about what they do.

What they care about is AI engineering. On the LLM substrate, Chavez pointed out that there were exciting possibilities for combining multiple systems to create concrete applications.

This approach gives entrepreneurs an alternative to seeking start-up funding for untested ideas and allows teams at super{set} to focus on developing their products while meeting customers’ needs in full.


Edited by Shruti Thapa

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