Hyperlocal fresh staples startup Anmasa has raised Rs 30 crore (approximately $3.5 million) in a seed round led by Fireside Ventures, with participation from Blume Ventures, existing investors, and select high-net-worth individuals. No valuation was disclosed. The round brings the company's total capital raised to Rs 47 crore, or roughly $5 million.
Founded in 2023 by Yatish Talvadia and Shailendra Upadhyay, the Gurugram-based company manufactures fresh flour, wood-pressed oils, and spices through a network of neighbourhood micro-factories.
Each outlet functions simultaneously as a production site, experience centre, and fulfilment hub: stone-ground flour, oils, and spices are prepared in small batches only after a customer places an order, then delivered within 90 minutes. The platform offers more than 30 varieties of grains, millets, and seeds, and lets customers create customised multigrain blends with specific grind textures suited to regional dishes.
The model is a deliberate move away from bulk manufacturing and extended shelf-stocking — an approach that addresses rising global buyer interest in fresh, minimally processed staples with transparent supply chains.
"By manufacturing food locally after an order is placed, using minimal processing and giving consumers complete control over what goes into their staples, we are making freshness, better nutrition, transparency, and personalisation a part of everyday food," said founder Yatish Talvadia. "This investment will help us take that vision to millions more households across India."
Anmasa claims the model has driven 23x growth over the past twelve months across Gurugram and Noida. The fresh capital is earmarked for expansion into Bengaluru and other Tier 1 cities, additional manufacturing hubs, technology infrastructure, senior hiring, and deeper product personalisation.
