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ShopMy: Boosting Creator Partnerships

  • ShopMy, a marketing platform connecting content creators with brands, secured $18.5 million in funding.
  • ShopMy already boasts over 1,000 companies, including Nike, NET-A-PORTER, Chanel, Drunk Elephant, and Tatcha.
  • The funds will be used to expand the network of 40,000 creators, including popular influencers like Alix Earle.

ShopMy, a marketing platform that connects content creators with brands and helps them monetize their content, recently raised a whopping $18.5 million.

This influx of funds will be used to expand their network of 40,000 creators, including the incredibly popular Alix Earle, who boasts a staggering 10 million followers on both TikTok and Instagram.

For brands, ShopMy is a treasure trove of talent discovery and campaign building. Already, they have over 1,000 companies on board, including big names like Nike, NET-A-PORTER, Chanel, Drunk Elephant, and Tatcha.

ShopMy was founded in 2020 by Harry Rein, Chris Tinsley, and Tiffany Lopinsky. The idea for the platform came to Tinsley when he noticed the struggles influencers faced when it came to effectively monetizing their recommendations.

With this new funding, ShopMy plans to expand its network even further, invest in product development, and bring in fresh talent. Shortly, they aim to onboard content creators from a wide range of industries, including maternity, fitness, wellness, and travel. 

In summary, ShopMy has secured funding to grow its network, improve its products, and hire more employees. Their plans include partnering with creators from various fields and broadening their reach beyond beauty, lifestyle, and fashion.

Edited by Shruti Thapa