- Since 2013, Luno has helped millions of people worldwide invest safely in crypto.
- Luno makes crypto inclusive and accessible by being a trusted guide at every step. Independent auditors verify all the crypto Luno stores.
- By 2021, Luno had over 9 million users in 43 countries.
In 2013, Carel van Wyk, Marcus Swanepoel, Nicholas Pilkington, Pieter Heyns, and Timothy Stranex saw beyond the complexities of cryptocurrencies, envisioning a future where digital money would be as common as cash.
This vision birthed Luno, originally known as BitX, a beacon of innovation destined to make cryptocurrencies accessible to all.
Their journey was anything but ordinary. As they went to the uncharted waters of digital finance, their determination and ingenuity began to pay off.
From their London headquarters, they expanded into Asia and Africa, bringing their user-friendly platform to emerging markets thirsty for financial inclusion.
From London to the World: Luno’s Global Footprint
The early years saw Luno secure significant investments that propelled its growth. In 2015, Naspers, a South African multinational, recognized the potential in Luno's mission and injected $4 million into the company.
This capital was a lifeline, enabling Luno to scale its operations and enhance its platform's security features.
By 2017, Luno had attracted a $9 million Series B funding led by Balderton Capital, paving the way for a rebranding and expansion into 40 countries across Europe and Africa.
Luno’s Milestones: Acquisitions, Licenses, and Growth
In 2020, the company was acquired by Digital Currency Group (DCG), a significant player in the digital currency market.
This acquisition not only validated Luno's market position but also provided additional resources to accelerate its growth.
By 2021, Luno boasted over 9 million users spanning 43 countries, a clear indication of its global appeal and reliability.
One of Luno's crowning achievements came in April 2024, when it received a license from South Africa's Financial Sector Conduct Authority (FSCA).
This regulatory approval underscored Luno's commitment to compliance and user safety, solidifying its position as a trusted crypto asset service provider in a key market.
Enhancing User Experience: The Luno Exchange and More
Innovation has always been at the heart of Luno. The Luno Exchange, a core component of its offerings, empowers users to trade various cryptocurrencies seamlessly.
Its transparent fee structure and robust security measures have made it a favorite among both individual and institutional investors.
Luno's dedication to education, through comprehensive guides and regular market updates, ensures that users are well-informed and confident in their trading decisions.
Steering Luno Towards Future Success
The leadership transition in 2023 marked a new chapter for Luno. Marcus Swanepoel passed the CEO baton to James B., ushering in a fresh perspective and renewed energy to steer the company toward future success.
This change in leadership reflects Luno's adaptability and its readiness to embrace new challenges and opportunities.
As Luno looks to the future, its focus remains on innovation, regulatory compliance, and expanding its global reach.
With a strong foundation and a clear vision, Luno is poised to navigate the evolving landscape of digital finance, continuing to make cryptocurrencies accessible and transforming the financial system for the better.
Edited By Annette George
