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  • Acquired Bright Cellars, the third acquisition in a year.
  • Utilizes data and AI for accurate wine recommendations.
  • Partnerships with wineries, delivery services, and event planners.

Full Glass Wine, a startup that specializes in wine market access, has raised $14 million to further develop the direct-to-consumer (DTC) wine market. Their goal is to become a leader in the DTC alcohol market. DTC breweries bypass traditional distribution channels and sell alcohol directly to consumers.

Full Glass Wine recently acquired Bright Cellars, a subscription-based wine company in Wisconsin. This is their third acquisition in a year and will help them expand their subscription-based plan.

Previously they have discovered Wink, a DTC wine platform offering personalized recommendations and subscriptions, and Wine Insiders, a marketplace offering a selection of premium wines at affordable prices.

The company aims to use data and AI to achieve more accurate and insightful wine recommendations, ensuring that every customer gets a wine they truly love and enjoy.

Louis Amoroso, a serial entrepreneur in the wine industry and former partner of Goose Island Beer Company, co-founded the startup in 2023.

The company's partnerships with businesses such as wineries, food delivery services, and event planners are open, for unique experiences for its customers within the platform. The merger process is currently underway following the recent acquisition to ensure a smooth transition for all stakeholders.

Full Glass Wine looks forward to significantly growing its team, enabling it to increase its expertise and offer a wider range of services to customers. While the exact number of customers is unknown, the startup expects to generate more than $100 million by 2024.

Edited by Shruti Thapa