Melania Trump Launches Memecoin, Sends Donald Trump’s Token Crashing 48%
- Melania Trump's memecoin, MELANIA, launched with a $5.69 billion fully diluted valuation, impacting Donald Trump's Official Trump token, which crashed 48%.
- MELANIA was developed by MKT World, LLC, while Official Trump was launched by Fight Fight Fight LLC, with notable differences in tokenomics.
Melania Trump has joined the memecoin frenzy, launching her cryptocurrency, MELANIA, which quickly garnered attention and sparked a sharp reaction in the market. Her token, announced on Truth Social and X, has surged to a $5.69 billion fully diluted valuation, according to DEXscreener, though its price is highly volatile.
The launch significantly impacted her husband’s memecoin, Official Trump, which plummeted 48% from $73 to $38 before recovering to $52. MELANIA’s rapid ascent and contrasting tokenomics have created a buzz.
While Official Trump allocates 30% of its supply to insiders, Melania’s token reserves only 20% for the treasury, with a shorter vesting period of 13 months and a 30-day cliff.
Melania’s memecoin was developed by MKT World, LLC, a company she previously incorporated for managing her NFT sales and speaking engagements. The structure bears similarities to Official Trump, which was launched by Fight Fight Fight LLC.
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The new token has drawn criticism. Kevin McCordic, Monad’s Director of Growth, expressed frustration over the conflicting strategies:
“They HAD IT and then just undermined the whole damn thing with Melania smh,” he posted on X.
Conor Grogan, head of product business operations at Coinbase, highlighted the differences between the two launches. He noted that MELANIA’s wallet had previously traded on memecoin launchpad Pump.fun and wasn’t a multisig, unlike Official Trump’s token.
“My guess is that this token was handled by a different team than TRUMP’s. That one looks like professional market makers, this one honestly looks like a college kids,” Grogan added on X.
Edited by Harshajit Sarmah
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