Juspay Payment Orchestration Expands Into the GCC
The move
Indian fintech Juspay began rolling out its payment orchestration system across Al-Futtaim’s brands in September, as it scales its GCC presence. The system connects the brands to multiple acquirers, local payment methods and payment partners through a single layer.
What Juspay payment orchestration does
Juspay sits between Al-Futtaim’s brands on one side and acquirers and local payment rails on the other. This allows the conglomerate to enable or disable an acquirer via a local payment method without rebuilding its checkout.
Juspay, which is based in Bengaluru, processes around 350 mn daily transactions globally and holds more than USD 1 tn in annualized Total Payment Volume. It made its regional debut in the Dubai International Financial Center in February and currently maintains a portfolio of roughly 600 enterprise merchants in the UAE, according to the company’s head of APAC and the Middle East, Nakul Kothari.
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The GCC’s fragmented payments environment
India consolidated around a single dominant rail in UPI, while GCC markets use different systems, including KNet in Kuwait, Benefit in Bahrain, NAPS in Qatar and mada in Saudi Arabia.
The UAE also has the Jaywan national card scheme and Aani instant payments platform, both run by Central Bank subsidiary Al Etihad Payments. Each rail brings separate rules, reconciliation and routing decisions for merchants operating across borders.
Juspay’s view
“GCC is becoming a very key market for us. We are seeing very strong demand for payment orchestration in the market,” Kothari tells us.
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