Indian family offices and Southeast Asia startups
The move
Indian family offices are increasing their focus on startups and eyeing Southeast Asia’s startup ecosystem. Thailand, Singapore, and Vietnam are leading Southeast Asian trading markets, with regional transaction value reaching $42.4 billion in 2025. Singapore accounted for 81% of observed AI investment transactions.
Roughly 30% of Indian family offices now favor startup allocations in healthtech, fintech, and AI, compared with traditional investments such as real estate and gold. Family office-backed startup funding nearly doubled to $1.62 billion in 2024, from $876.7 million in 2023.
What family offices do
India hosts more than 300 family offices managing over $30 billion in assets, according to a report by The Economic Times and market intelligence firm 1Lattice. High-net-worth families with more than $30 million in assets are projected to nearly double, from 16,000 in 2025 to 26,000 by 2030. Intergenerational wealth transfer is expected to reach $1.3-1.5 trillion over the next decade.
More than half of family offices now feature millennials or Gen Z members in investment decisions. Sattva Group’s family office diversified from real estate into technology and backed firms such as InCred, while Artha India Ventures was an early Oyo investor.
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Why it matters beyond India
Analysts describe family-office funding as “patient capital,” without the eight-to-ten-year return pressure that can constrain institutional venture capital. Geopolitical volatility has reinforced the appeal of relationship-led capital.
PwC’s Falguni Shah notes that governance and intrafamily alignment remain key challenges as these offices scale.
The wider allocation shift
Impact investing is also gaining ground. Between 2021 and 2024, 923 unique high-net-worth families made impact investments, including 86 investing through formal family office structures.
Climate technology, financial inclusion platforms, and healthcare are leading areas. Engagement remains early-stage and often exploratory, signalling a shift toward more value-based capital deployment among India’s wealthiest families.
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