DailyObjects raises $34.3 Mn Series C for offline expansion
Direct-to-consumer lifestyle startup DailyObjects has raised ₹332 Cr ($34.3 Mn) in a Series C funding round co-led by Xponentia Capital Partners, Anicut Capital and Axiom Asia Private Capital.
The round included both primary and secondary transactions and valued the startup at ₹1,050 Cr ($108.4 Mn). As part of the secondary deal, DailyObjects’ early investor Roots Ventures partially exited with a 18X return on its initial investment.
Roots Ventures first invested $2 Mn in DailyObjects in February 2022. The investor later doubled down on the startup during its $10 Mn Series B funding round in 2024.
Founded in 2012 by Pankaj Garg and Adlakha, DailyObjects started as an online store offering smartphone and tablet accessories. It later expanded to lifestyle product lines including phone cases, watchbands, bags, wallets and wireless chargers.
The startup opened its first offline retail experience store, DailyObjects ‘Playground’, in Gurugram in 2023. It later expanded its offline footprint by setting up nine retail stores across Tier I cities including Delhi NCR and Bengaluru.
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The fresh funds will allow DailyObjects to scale its offline network, deepen its product and R&D capabilities, strengthen brand building and evaluate opportunities in international markets. The startup is planning to expand its physical retail network to 150 exclusive brand outlets across India over the next five years.
Prior to this round, DailyObjects claimed to have raised about ₹100 Cr in equity over the last decade. Its cap table includes investors such as Lenskart founder Peyush Bansal, Unilazer Ventures and RedBus founder Phani Sama.
DailyObjects cofounder and CEO Pankaj Garg projected its FY26 net revenue to double to ₹220 Cr to ₹230 Cr from ₹111 Cr reported in FY25. He also expects its top line to further jump to ₹400 Cr by FY27.
“We are looking at this as capital to build a ₹1,000 Cr business over the coming years and, ultimately, a global design-led consumer brand from India. As we scale, capital efficiency and profitable growth will remain at the core of how we build,” Garg said.
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