- CleverTap introduces Product Experiences, a no-code tool that allows product managers to personalize user experiences on websites and apps, aiming to boost customer lifetime value.
- The new platform enables quick experimentation and updates to app design and functionality with minimal technical support, addressing industry challenges in app release cycles and market responsiveness.
CleverTap, an all-in-one engagement platform, has today introduced Product Experiences, a new tool designed to enhance customer interactions on websites and apps. This no-code solution offers an intuitive interface along with advanced segmentation and analytics, enabling product and growth managers to easily personalize and improve user experiences, ultimately boosting customer lifetime value.
Anand Jain, Co-Founder and Chief Product Officer of CleverTap, highlighted the ongoing challenge for businesses in rolling out new features and updates to benefit end users. He noted that app updates often stem from a complex, time-consuming, and resource-intensive process. According to Jain, current app release cycles lack scalability, cost-effectiveness, and agility, making it difficult for companies to respond to market demands and adapt to a rapidly changing business environment.
“Product Experiences addresses these industry pain points by empowering businesses to take control of their app and web experiences with minimum technical dependency. Its unique capabilities offer CleverTap customers an all-in-one solution that redefines campaign management and performance and app and web experience management, proving to be a complete platform for future digital engagement success,” said Jain.
Additionally, according to the company’s official press release, this platform enables product managers and growth teams to quickly experiment with and update app design, functionality, and workflows with minimal technical support. Teams can independently handle A/B testing, dynamic pricing, content updates, and in-app monetization, keeping operations agile and responsive to market shifts.
Key features like Remote Config and Product A/B Testing allow marketers to manage and personalize app experiences through a user-friendly interface. They can easily create targeted segments, adjust variables, and run experiments to identify the best-performing versions, all from the CleverTap dashboard.
Edited by Harshajit Sarmah
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