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Autotrader and EchoPark Sign Major NASCAR Deal with Dover's Monster Mile

Annette George
Annette George·Jan 27, 2025·1 min read
Autotrader and EchoPark Automotive logo alongside Dover Motor Speedway's Monster Mile for the Autotrader EchoPark Automotive

Dover Motor Speedway has announced a new partnership with Autotrader and EchoPark Automotive for its signature NASCAR Cup Series race in 2025.

The Autotrader EchoPark Automotive 400, scheduled for Sunday, July 20, will headline Dover's summer NASCAR tripleheader weekend at the iconic Monster Mile.

The race represents a significant expansion of Autotrader's motorsports presence in the Northeast and mid-Atlantic regions, building on their successful NASCAR Cup Series race sponsorship at Texas Motor Speedway since 2020.

Autotrader, a Cox Automotive brand established in 1997, operates the country's largest online automotive marketplace, while EchoPark Automotive has emerged as a leading pre-owned vehicle retailer with locations across more than 20 states.

"Teamed with Echopark Automotive and Dover Motor Speedway, we are thrilled for what will be an exciting race weekend," said Ken Kraft, chief marketing officer for Cox Automotive.

The partnership aims to connect with car buyers and sellers while supporting motorsports through events like the Autotrader EchoPark Automotive 400.

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The race carries additional significance as it will be featured as the fourth event in NASCAR on TNT's inaugural five-race in-season tournament, running from June 28 to July 27.

The July weekend will feature a full lineup of racing action:

Dover Motor Speedway continues its impressive legacy as one of only ten tracks nationwide to host 100 or more NASCAR Cup Series races, marking its 56th consecutive year of Cup Series competition.


Edited By Annette George

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