Wiffy has raised $3 million in a Series A round led by Earth Fund, with participation from Japan's Persol Holdings and existing investor Capria Ventures. No valuation was disclosed.
The Mumbai-based startup, founded in 2019 by Vikram Sharma and Deepanshu Goyal, operates a field-services platform for home-improvement and consumer-durables brands. It provides installation, maintenance, warranty, and field services across more than 100 cities through an AI-powered platform and a network of over 5,000 certified technicians.
Wiffy automates technician scheduling, deployment, and quality assurance, enabling brands to manage pre- and post-sales service operations through a proprietary SaaS platform. The company partners with more than 100 brands — including IKEA, Panasonic, Godrej, Hettich, and Amazon — and reports serving over one million homes since inception.
The round positions Wiffy in the path of a structural shift: global consumer brands expanding in India increasingly outsource installation and after-sales service rather than building in-house field networks.
Wiffy's brand-led demand model — where enterprise partners drive customer acquisition directly — means the company carries minimal acquisition cost while scaling across geographies.
For a Gulf-based retailer or a Japanese manufacturer entering the India–Gulf corridor, a plug-and-play field services layer with certified technician coverage in 100+ cities reduces one of the harder operational barriers to market entry.
The fresh capital will be used to expand Wiffy's technology platform, strengthen AI-powered workforce management, deepen enterprise partnerships, and accelerate category expansion, the company said in a press release.
It follows a pre-Series A round of Rs 25 crore (approximately $3 million) co-led by Mount Judi Ventures and Capria Ventures in July 2024, and a $2 million seed round in July 2022.
