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Startup Stories·Agri Tech

Ugaoo Cultivating Green Connections

Divya Thakkar
Divya Thakkar·Apr 22, 2024·2 min read
Ugaoo founders Siddhant Bhalinge and Saurabh Sameer with various plants and gardening supplies

In the bustling urban landscape, amidst the concrete jungle, Ugaoo stands as a beacon of green hope, much like a tiny seed planted in the soil of modern life. Founded by Siddhant Bhalinge, who returned to India after studying Landscape Architecture at Cal Tech, along with Saurabh Sameer - Ugaoo sprouted. It is from the fertile ground of his family's century-old agri-tech business, aiming to reconnect people with the natural world.

Sowing the Seed of Inspiration

Like a seed planted in the soil, Ugaoo started small but with a vision as tall as a mighty tree. Siddhant's return to India along with Sourabh marked the beginning of Ugaoo's journey, a journey that aimed to bridge the growing gap between urbanites and nature, offering a moment of respite in the busy lives of city dwellers.

Nurturing growth and greenery

Just as a sapling needs nurturing, Ugaoo nurtures its plants and customers alike. Through its online portal, Ugaoo offers a plethora of plants, seeds, planters, and gardening essentials, making plant parenthood accessible and enjoyable for everyone.

With this, they also receive a total funding of $2.5 M funding over three rounds. RPG Ventures and DSG Consumer Partners are the most recent investors.

What sets Ugaoo apart?

Ugaoo's commitment to quality and sustainability sets it apart, much like a mature tree standing tall in a forest. With over 350 varieties of plants, sustainable packaging, and a range of organic fertilizers, Ugaoo is not just a store but a destination for plant lovers.

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Ugaoo's impact and vision

Ugaoo's impact extends beyond just selling plants; it's about fostering a community of green enthusiasts. Through blogs, plant subscriptions, and a range of resources, it supports its customers in their gardening journey, much like a tree providing shade and shelter to those around it.

In conclusion, Ugaoo is not just a business; it's a movement towards a greener, more connected world. Just as a tree grows from a tiny seed to a mighty canopy, Ugaoo aims to grow and nurture a community that values and cherishes the beauty of nature.


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Edited by Shruti Thapa

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