SouqView launches Arabic-first simulated trading app in UAE
Emirati fintech startup SouqView launches an Arabic-first simulated trading and financial literacy app using real market prices, free to use.
SouqView, an Emirati fintech edutainment startup founded by Mohammed Al Nasri, has launched an Arabic-first platform for simulated trading and financial education.
The startup was developed under the Done by Youth initiative. It won the Fintech Sector Award at the 2nd Khalifa Fund Entrepreneurship Competition, organised by the Khalifa Fund for Enterprise Development in collaboration with the Sheikh Khalifa Excellence Award.
SouqView is an app that combines gamified financial education, simulated trading using real market prices, and AI-powered learning guides, letting users explore financial markets, test strategies and build virtual portfolios without risking real money. Users can practise building virtual portfolios featuring UAE and US-listed companies, with prices displayed in UAE dirhams by default.
The platform has 288 lessons across 49 learning units, covering everything from the fundamentals of shares to understanding financial markets. The approach is rooted in the principles of game-based learning. The educational and simulated trading features are free.
Al Nasri witnessed people lose substantial amounts of money in financial markets without fully understanding the risks involved. SouqView was developed to offer a different starting point, making financial education manageable for beginners, even in short daily sessions.
SouqView sees an opportunity to bring financial literacy to a digitally engaged younger generation across the GCC and wider MENA region. The company has a growing user base, with educational institution collaborations underway.
”Learning to invest should begin with understanding, not with putting your savings at risk,” said Al Nasri. “We built SouqView to give beginners a place to ask questions, experiment, practise and make mistakes without losing real money. Financial markets can seem intimidating, particularly when information isn’t accessible in your own language. We want to change that, starting with Arabic and making learning more engaging.”
