Sauce VC leads Rs 7.5 Cr round in D2C watch brand Bruno Milano
Direct-to-consumer watch brand Bruno Milano has raised Rs 7.5 crore in a funding round led by Sauce VC. Titan Capital participated, alongside angel investors Arjun Purkayastha, Unacademy cofounder Roman Saini, and Kitty Agarwal. The company did not disclose its valuation.
Founded in 2024 by Rachit Jain and Saurabh Agarwal, the Noida-based brand makes hand-finished quartz and chronograph watches priced between Rs 2,000 and Rs 5,000.
Its collections include the Vittorio Chrono, Ambrosiana Chic, and Duomo Heritage lines. Bruno Milano sells through its own website, major ecommerce platforms, and quick-commerce channels, and also offers customised corporate gifting.
The fresh capital will go toward expanding market presence across India, rolling out new watch collections, and deepening availability on ecommerce and quick-commerce platforms, the company said.
Newsletter
The corridor, every morning.
Funding rounds and cross-border capital moves, one email, five minutes.
For buyers and partners watching India’s consumer corridors, Bruno Milano sits at the intersection of two accelerating forces: the country’s growing appetite for affordable, design-led D2C brands and the rapid expansion of quick commerce as a distribution channel for categories beyond groceries.
The round is small in absolute terms, but it signals early institutional conviction that watches, a category long dominated by legacy players, are ripe for a direct-to-consumer reset in India.
The brand competes in a fragmented, under-funded segment. Peer brands Rotoris, Argos Watches, Jaipur Watch Company, and Bangalore Watch Company have all raised early-stage rounds, with Rotoris securing $3 million in December 2025 from backers including Nikhil Kamath and Venture Catalysts.
Argos closed Rs 6.5 crore in an angel round the same year. Bruno Milano’s raise puts it in the mix with execution, specifically quick-commerce placement as the likely differentiator to watch.
More in Funding
