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cosmetics·Sustainability

NUDESTIX is the Beauty Brand Embracing Clean, Simple, and Sustainable Beauty

Divya Thakkar
Divya Thakkar·Oct 1, 2024·2 min read
NUDESTIX products and founders Ally, Taylor, and Jenny Frankel promoting clean, sustainable beauty

In a world overflowing with beauty products, NUDESTIX is making its mark with a minimalist approach in the cosmetic industry.

Founded by sisters Ally and Taylor Frankel along with their mother Jenny Frankel, NUDESTIX aims to simplify makeup while keeping it fun, fresh, and eco-friendly.

Their belief?

Makeup should enhance natural beauty, not hide it.

A Family-Driven Startup with a Vision

The brand's journey began in 2014 when Jenny, a chemical engineer with 20 years of experience in the beauty industry, teamed up with her daughters.

Inspired by the simple, effortless routines they sought, NUDESTIX was created as a reflection of their lifestyle.

Taylor and Ally, as young women, wanted products that highlighted their individuality without the overwhelming complexity of traditional makeup lines.

Clean Beauty, Minimalism, and Convenience

NUDESTIX’s appeal lies in its clean, cruelty-free ingredients, easy-to-use multi-purpose sticks, and its dedication to minimalism.

Everything from the packaging to the product formulations embodies sustainability.

Newsletter

The corridor, every morning.

Funding rounds and cross-border capital moves, one email, five minutes.

The products are free from harmful chemicals, focusing on natural-looking, skin-loving results.

Their signature product line, from cheek tints to lip and eye pencils, is designed for on-the-go application, ensuring that users can achieve a fresh-faced, no-makeup look quickly and efficiently.

Whether you’re a makeup minimalist or a beauty enthusiast, NUDESTIX simplifies the routine without sacrificing creativity.

A Commitment to the Planet

Their iconic tin packaging is reusable and recyclable, encouraging customers to be more mindful of their environmental footprint.

Plus, with the launch of NUDE EARTH, they take this responsibility even further, crafting a range of biodegradable, vegan formulas that keep both skin and the planet in mind.

More Than Just Makeup

NUDESTIX is about celebrating individuality and empowering people to feel good in their skin.

By focusing on simplicity, sustainability, and inclusivity, they are redefining the beauty industry in a way that resonates with modern consumers.

For those looking for clean, convenient beauty that aligns with their values, NUDESTIX offers the perfect balance of chic, conscious, and effortless.


Edited By Annette George

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