- Founded in 1995 Lush is an international cosmetics company with over 900 shops spanning 51 countries.
- Lush's commitment to crafting fresh, handmade cosmetics from natural ingredients has set it apart as a leader in the ethical beauty industry.
- From pioneering cruelty-free products to launching campaigns like "ESC Big Tech," Lush has consistently prioritized values over profits, making bold moves to support sustainability, human rights, and mental health.
In an industry flooded with flashy promises and fleeting trends, one brand has consistently stood out by staying true to its values: Lush.
Step into a Lush store, and it’s not just the vibrant colors or intoxicating scents that pull you in—it’s the unmistakable sense that you’ve walked into something different, something bold.
In a world where beauty often feels mass-produced and synthetic, Lush has crafted an empire that’s as much about ethics as it is about skincare.
Founded in 1995 by six co-founders; Mo Constantine, Mark Constantine, Rowena Bird, Helen Ambrosen, Liz Bennett, and Paul Greeves - Lush didn’t just enter the cosmetics industry, it tore up the rulebook.
The Beginnings: A Fresh Take on Beauty
It’s the mid-90s, and while most cosmetic companies are caught up in mass production and over-packaging, Lush emerges with a rebellious, hands-on approach.
Mark Constantine, alongside Liz Weir and the rest of the founding team, didn't just want to sell beauty; they wanted to change how the world defines it.
From their first shop in Poole, England, they offered handmade, ethically sourced products.
The result?
A burst of bath bombs, shampoo bars, and skin care magic that made you feel as good as it looked—without harming the planet.
"All our careers have been spent considering this and working to make products without preservatives. Solid bubble bath – the Bubble Bars, solid conditioners and dental products were achieved.
This work and all that by the other Founders and Inventors, has led to the development of what is now a very extensive patent portfolio, of which we are very proud,” said Helen Ambrosen.
Today, Lush operates more than 900 stores globally, proving that a commitment to fresh ingredients, zero animal testing, and sustainability can scale into a global powerhouse.
The customers are not just buying products—they’re buying into a philosophy.
Bold Moves: Ditching Social Media and Big Tech
In a move that sent shockwaves through the beauty world, Lush announced in 2021 that it would be “switching off” from major social media platforms like Facebook, Instagram, and Twitter as part of its “ESC Big Tech” campaign.
The decision came after growing concerns about the harmful effects of social media on mental health.
For a global brand, this wasn’t just a risk—it was a statement.
While many companies depend on social platforms to drive sales, Lush decided it was more important to stay true to its values than chase likes and followers.
This daring exit made headlines, but for Lush, it was another step in its journey to put ethics before profits.
A Record-Breaking Retail Strategy Amidst Challenges
However, not all of Lush’s recent news has been about cutting ties. In 2023, despite economic challenges, Lush saw one of its most successful trading months, thanks to a revamped retail strategy that focused on in-store experiences and customer connection.
As reported by Cosmetics Business, this success was a direct result of Lush’s ability to innovate beyond the digital space, leaning into what has always made the brand unique: creating an immersive, sensorial experience for customers who walk into its stores.
Yet, these successes have come against a backdrop of tough decisions. In North America, the company has been forced to scale back operations.
In 2023, Lush announced layoffs and the closure of its Vancouver manufacturing facility, citing changes in consumer behavior and post-pandemic retail challenges.
The Globe and Mail reported that the company decided to focus on optimizing its supply chain and consolidating operations in response to shifting market demands.
Redefining Sustainability and Activism
While Lush has always championed sustainability, the company continues to push boundaries with its “naked” products—those sold without packaging to reduce waste.
Lush's dedication to environmental responsibility doesn’t stop there. It actively promotes the use of fresh, organic ingredients, and fights against animal testing—a standard the company has upheld from day one.
It’s this relentless commitment to doing the right thing that has made Lush a beacon for eco-conscious consumers.
But it’s not just about sustainability. Lush has become a vocal advocate on social and political issues, from fighting big tech to supporting human rights and environmental causes.
The company frequently uses its stores and products to raise awareness about global issues, ensuring that Lush’s voice is always in the conversation about what’s next in ethical business.
Edited By Annette George
