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Filmrare - Redefining Storytelling Experiences Using Metaverse

Filmrare cover image
  • Filmrare: A pioneering virtual production studio, merges technology and storytelling for immersive cinematic experiences.
  • Utilizing Unreal Engine, Pixel Streaming, and Digital Motion Capture for stunningly detailed visualizations.
  • Embracing NFTs and the Metaverse to transform entertainment consumption and engagement, revolutionizing the future of the industry.

Have you ever watched Jurassic Park and wanted to experience what it would be like to be amongst dinosaurs? Or watched Alice In Wonderland and wondered what it would be like to fall down the rabbit hole with her and escape the real world for a little while? Okay, maybe that’s just me, but I am pretty sure we all play stories and scenarios in our heads before we go to sleep.

We often hope for these scenarios to turn into dreams so that we can immerse ourselves in that experience. Now imagine having access to technology that allows you to do that in the real world.

It combines its state-of-the-art technology and the art of storytelling to create vivid cinematic experiences, blurring the line between reality and fiction, just like you do in your dreams. You would quite literally be able to bring your dreams to reality! Filmrare enables you to be as close as you can to experiencing that. 

Get ready for a front-row seat to explore this startup which aims to transform the entertainment landscape! Filmrare, founded by Ravi Krishnan, is a virtual production studio that leverages cutting-edge technology to create cinematic experiences with storytelling skills that will leave your audience captivated.

It is the premier destination to bring your 3D virtual world to fruition. This platform offers a complete set of tools and services that let you bring your stories to life like never before.

With powerful tools like Unreal Engine, Unity Engine, Pixel Streaming, and Digital Motion Capture, they can bring your visions to life with stunning detail and seamless interactivity. Whether you're a brand, filmmaker, or creative storyteller, the platform empowers you to bring your stories to life in ways that were once impossible.

What exactly is a virtual production studio? What do they do?

Virtual production is a method of filmmaking and television production that uses computer-generated imagery (CGI), augmented reality, motion capture, and other technologies to create realistic environments and effects on a virtual set.”

It allows the directors to create an environment and have enhanced creative control over all aspects. Some examples of films that have used this kind of technology are Avengers Endgame and Jurassic World: Fallen Kingdom.

Now let's go backstage and take a look at the beautiful and very powerful blend of technology and artistry which forms the core of this startup. Filmrare is a Web3 native video distribution platform using NFTs to create tokens for access.  The tools that they use are, 

  • Unreal Engine - The power of Unreal Engine helps create stunning and interactive virtual environments that immerse your audience in your story. With Unreal Engine, anything from photorealistic worlds to fantastical landscapes that captivate your audience are created. 
  • Pixel streaming - This innovative technology eliminates the need for high-performance hardware, making it easy to access your virtual production from anywhere, allowing you to stream your virtual environments and experiences directly to any device.
  • Digital motion capture- This iPhone-based motion capture system captures the movements of real actors and transfers them seamlessly into your virtual world, allowing you to create realistic and engaging characters and bring them to life!
  • Production services- Filmrare offers a full range of production services to help you bring your virtual productions to life. From pre-production planning to post-production editing, a team of experts supports you every step of the way.

Using these state-of-the-art tools, they built the first Operational Cineplex and Metaverse's longest-running cinema in Decentraland, a 3D virtual world browser-based platform where users may buy virtual plots of land in the platform as NFTs via cryptocurrency.

The startup has worked with the Unilever Risk and Controls team by building a virtual world for them, the Unilever data analytics team by building an immersive game, and even worked with Shemaroo, a leading Indian content powerhouse with a global reach where the Filmrare cinema theater was converted into a Shemaroo theater and Bollywood movies were played in the Metaverse for the first time.

Whether it was a fully-realized game world or a 360-degree virtual tour, their virtual worlds are designed to captivate and engage.

This leading metaverse consulting, design, and development company is backed up by investors such as Decentraland and Launch KC. It is a Studio with a mission to bring entertainment studios & projects into the Metaverse.

They are tech and analytics-driven with the ability to build, operate, monetize, and scale metaverse movie venues. “We're now transitioning into a virtual production company that will use emerging tech like UE5 Game Engine, digital motion capture, and pixel streaming to make and deliver high-quality brand stories.”

In today's rapidly evolving digital landscape, the Metaverse represents the future of immersive experiences and interconnected virtual worlds. It is a realm where individuals can explore limitless possibilities.

Filmrare is helping us to redefine the way we consume entertainment and pushing the boundaries of storytelling and captivating audiences. The role that this startup plays in aiding brands to transition to a virtual world is crucial to our journey toward the future.

It taps into the vast potential of the Metaverse and helps these entertainment studios stay ahead and adapt to this new frontier. Not only is Filmrare paving the way for entertainment studios, but it is also revolutionizing user experiences.

Exploring virtual worlds with complete freedom, engaging in interactions with users in real time, and even immersing yourself in an experience to the point where you become a part of the storytelling process will be at the tip of your fingers. The future of entertainment has arrived, and it's an exhilarating ride!

Are you working on an innovative product? We would love to hear your story. Share it with us at [email protected]