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Driving the Future: ENSO's Innovative Tires for Electric Vehicles

  • ENSO has been named a Future Innovator by the Ellen MacArthur Foundation
  • ENSO’s tires reduce energy consumption, extending EV range and lowering costs.
  • Tires contribute more to air pollution than tailpipes, with ENSO’s designs aiming to mitigate this impact.

A beacon of innovation in an era when environmental consciousness is paramount, ENSO struggles to revolutionize the tire industry with its advanced tire technology for electric vehicles (EVs).

The Problem of Tire Pollution

Typically, traditional tires wear out over time and produce microparticles that cause air pollution.

This problem is worse in EVs because they are heavier and have more torque than conventional cars.

Notably, research has shown that tires contribute more to air pollution than exhausts do and makeup 28% of primary microplastics found in oceans globally.

ENSO’s Innovative Response

ENSO manufactures high-performance tires using eco-friendly materials and state-of-the-art designs aimed at saving energy that EVs can use on one battery charge.

Founded in 2016 by Donat Raffai and Gunnlaugur Erlendsson, it has been named a Future Innovator by the Ellen MacArthur Foundation besides being one of the major supporters of UN sustainable development goals.

We can see in London

We can see in London how these practical impacts come from ENSO technology as it becomes available for LEVC electric taxis that currently use them.

These tires provide better safety standards while increasing driving range thereby reducing overall costs for urban transit systems.

Having received B-Corporation certification among other sustainability awards highlights the company’s commitment towards quality and sustainability among other things.

Media Recognition and Expansion

As featured in Forbes and Reuters, ENSO’s innovations have gained widespread media attention which has revealed why efficient low-pollution tires are important for mass adoption of EVs.

The company is expanding intending to lead the way towards cleaner urban mobility worldwide.


It seeks not only to increase EV mileage but also curtail tire pollution considerably.

To achieve this end, ENSO employs sophisticated materials as well as ground-breaking construction techniques thus setting new benchmarks within the tire industry regarding greenness around the globe, hence propelling the global embrace of electric cars into top gear.

Edited By Annette George.