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Deepstash Co-Founder Vladimir Oane on Making Knowledge Palatable

Deepstash isn't about the daily news cycle, it's about building a knowledge library that gets richer with every gem added. Insights come from books and other long form sources that passed the test of time. The value of our "library" increases just as knowledge compounds.

The internet threw open the doors to endless information. We've got the whole world's knowledge at our fingertips, yet we struggle more than ever to soak it in and share it effectively. Instead of feeling inspired and motivated, we often end up feeling lost and worn out. 

Information overload is indeed a real challenge these days. For instance, the blogging world alone is vast with over 600 million blogs globally. As per a report, WordPress users generate more than 70 million new posts and 77 million new comments each month. Furthermore, 409 million people read over 20 billion blog pages each month on WordPress-powered sites.

Worst still, the majority of the content available online lacks quality In fact, the same report also suggests that 54% of blog readers are overwhelmed by the volume of available content, especially when quality is often lacking.

Making Knowledge Palatable

With so much content out there and so little time to absorb it all, it's apparent that traditional methods of consuming and sharing knowledge aren't quite cutting it anymore. 

This is where the concept of "chunking" comes into play—a cognitive strategy that breaks down information into bite-sized pieces, making it easier to process, understand, and remember.

Chunking isn't a new idea, but its application in our digital age has never been more relevant.

Founded in 2019 by Vladimir Oane, Cristian Mezei, and Dan Ciotu, Deepstash plays a significant role in solving the problem of information overload by leveraging the concept of chunking.

Deepstash is a knowledge discovery social platform where users read and curate bite-sized insights and ideas from anywhere online.

“The creative spark came when we observed that chunking could be the foundation for a new sharing experience,” Vladimir Oane, Co-Founder of Deepstash, told Newzchain. “We skip the news and negativity, focusing on meaningful ideas that resonate, not rant. As Deepstash grew, we realized we were also helping people fight the "doom-scrolling" epidemic. So many of our reviews describe us as a healthy alternative to traditional anxiety-inducing social media.”

Headquartered in Delaware, Deepstash has gained significant traction since its inception. Today, the platform has more than two million downloads and is contributing towards helping people with information and knowledge that matters the most.  

“Deepstash isn't about the daily news cycle, it's about building a knowledge library that gets richer with every gem added. Insights come from books and other long form sources that passed the test of time. The value of our "library" increases just as knowledge compounds,” Oane added. 

Giving more insights into the platform, Oane shared his excitement over its broadening scope. Initially, Deepstash was heavily focused on personal development and productivity, to the point where it was nearly all one could find. 

However, as time passed, a diverse array of topics began to emerge. Now, it caters to a wider range of interests, from mainstream areas like startups, products & innovation, crypto, and blockchain, to niche fields such as anime or science fiction. 

Furthermore, when asked about the broader landscape of knowledge-sharing platforms and where Deepstash is positioned, Oane pointed out that it's natural for people to often compare Deepstash to note-taking apps, particularly those designed for creating a personal knowledge base or a second brain. 

However, there's a problem with such note-taking apps. Over time, what was meant to be an organized collection of knowledge can easily become a confusing pile of notes that are incomplete or unclear. 

Deepstash, on the other hand, is social by nature. 

“Ideas are public by default, discoverable, and perfect for sharing with kindred spirits. You curate, others see, and you can borrow from them too. This social aspect keeps quality high - knowing others will read your ideas, motivates clear, concise, and insightful notes,” said Oane.

Will Deepstash Bet on Blockchain?

Coined in 2014 by Ethereum co-founder Gavin Wood, the term “Web3” is now starting to become mainstream. From finance, gaming, and art, to social media, it is transforming various industries. In fact, the global Web3 market is expected to hit $49.1 billion by 2030

With such growth metrics, there’s a curiosity about its implications across different sectors, especially in areas like knowledge sharing and personal development that platforms like Deepstash cater to.

To get a better idea of how Web3 could play a role in what Deepstash does, we asked Oane questions about Web3 specifically.

Following is an excerpt from the interview:

Newzchain: As blockchain technology becomes more prevalent, what role do you see it playing in verifying the authenticity and credibility of ideas shared on Deepstash, especially in the era of misinformation and fake news?

Oane: You would be surprised how little of a problem this is outside politics and news. Our users are steering clear of drama, focusing on personal growth topics that matter. This alone makes us a misinformation escape pod.

Addressing your question directly, we are not convinced the credibility or authenticity problem should be solved starting with crypto. And most of us are crypto enthusiasts. Our focus at this stage is to address the problem socially. 

For example, most ideas have a direct link to a source that inspired it, a book, a podcast or long form article. It might well be that the captured insight was not 100% accurate of the author's views, which is why we encourage people to check different perspectives from other curators.

Newzchain: Considering Deepstash's method of distilling ideas into easy-to-share snippets, do you foresee any potential intersections or synergies with non-fungible tokens (NFTs)? 

Oane: For sure. We have played with turning some ideas into NFTs. We are exploring ways to build an economic model based on transfer of attention. We do see lots of potential. 

The permanence that comes part of building on top of a blockchain is the main reason for our lack of commitment. Because once you put it on the mainnet you better not change your mind. 

We are also waiting for a relaxation of the gatekeepers around crypto. Our main platform is mobile, where crypto apps are not really welcomed.

AI Alchemy in Deepstash

Deepstash is transforming the way people engage with knowledge and to make the user experience better,  the platform has rolled out significant upgrades in terms of AI. The platform now has writing assistants that help the user come up with better words for their ideas. It also has image generators to make the ideas stand out. 

“We are expanding beyond generation. In the latest release you can point your camera to any book cover and get a list of ideas from that book. It feels magical and we want to build more and more similar experiences,” Oane further added. 

As we peer into the horizon, Deepstash’s commitment to creating experiences that extend beyond mere reading into something more dynamic and interactive clearly shows they get what today's learners are looking for. Hence, its trajectory seems aimed at not just informing but truly enchanting the community, one idea at a time.


Edited by Harshajit Sarmah

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