- Ayna helps brands with bulk high-quality product photoshoots using generative AI technology.
- It aims to create an immersive, personalized shopping experience and grow in the US market.
- Ayna was selected for Stability AI's Stable Founders Program, recognizing the top 50 startups.
Bengaluru-based startup Ayna has secured $1.5 million in funding from Inflexor Ventures. The startup assists brands in organizing their product images by allowing them to set specific needs, adjust elements, and try out different styles.
Sharing the news on Linkedin, Bansal stated that this moment feels surreal.
"Just last year, I faced the bittersweet task of winding up operations at Pet Perfect | Best of Google Play 2022, a venture into which I had poured my heart and soul. It was a tough decision, but sometimes growth requires letting go. Soon after, I embarked on a new journey at Zomato, where I learned and grew immensely. But deep down, my heart belonged to the world of startups and AI," wrote Bansal.
The company plans to use the funds to improve its AI technology, expand its team, and provide advanced product photography services to all businesses.
“This funding enables us to enhance our technology further, aiming to make virtual immersive and hyper-personalised shopping experiences accessible to all brands, thereby blurring the lines between online and offline shopping,” said Bansal.
Founded in 2023 by Aastha Rajpal and Yash Bansal, Ayna utilizes Generative AI (Gen AI) to assist companies in creating high-quality product photoshoots in bulk. It serves brands like Reliance Retail's Clovia, Wakefit, and WomanLikeU, among others.
Looking to grow in the US market, Ayna is also actively searching for partnerships with various marketplaces to broaden the use of its AI technology to more sellers.
Earlier this year, Ayna was featured by Inc42 in a LinkedIn post called ‘51 Startups, 1 Connection- The Zomato Mafia’. According to Inc42 data in that post, a total of 61 ex-Zomato employees have become entrepreneurs, launching 51 startups. Additionally, in March, Ayna was selected to be part of Stability AI's Stable Founders Program, an elite group of the Top 50 startups!
This year, a couple of other gen AI startups also managed to bag handsome funding. For instance, Ema, a provider of AI solutions for enterprises, recently secured $25 million in funding. Accel and Prosus Ventures led the investment.
On the other hand, Kore.ai, an enterprise conversational and gen AI platform, raised $150 million in a funding round. FTV Capital led the round, with participation from Nvidia and existing investors, including Vistara Growth, Sweetwater PE, NextEquity, Nicola, and Beedie.
Edited by Harshajit Sarmah
