YatriKart Raises Rs 120 Cr Through FICO Partnership With MMG Group
YatriKart has entered a Rs 120 crore strategic partnership with MMG Group to establish 1,000 Quick Stop stores across India over the next five years.
The rollout has begun in Delhi NCR, where 100 stores are planned in the first phase. The deal is structured under a Franchise Invested, Company Operated (FICO) model.
What YatriKart does
YatriKart is building a network at petrol pumps, highways, hospitals, corporate parks, bus stands and transit hubs, with 80+ stores across eight cities. YatriKart is also set to launch a consumer app that will let customers discover stores along their routes, order ahead and receive products directly from their vehicles at participating fuel stations and other designated locations.
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Under the FICO structure, MMG Group funds store infrastructure and capital expenditure while YatriKart handles operating expenditure, technology, supply chain, staffing and day-to-day operations.
“Quick commerce has transformed convenience at home. We believe there is a significant opportunity to make everyday essentials just as accessible outside the home,” said Gaurav Rana, Founder & CEO of YatriKart. “Whether someone is commuting to work, refuelling, travelling or visiting a hospital, the need is often simple: a coffee, something to eat, a bottle of water or an essential they have forgotten.”
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