Wrogn FY26 revenue rises 9% to Rs 244 crore
Wrogn plans to expand its exclusive brand outlet network to over 100 stores by March 2027, after recording revenue of Rs 244 crore in FY26. The Bengaluru-based menswear brand’s operating revenue grew 9% during the fiscal year, while its loss widened 17% to Rs 88.4 crore.
The move: Wrogn plans a larger retail network
Wrogn said it started FY27 with 40% year-on-year growth in gross merchandise value (GMV) to Rs 125 crore in the first quarter. Its EBITDA loss narrowed 34% during the period, and the company is targeting Rs 600 crore in GMV for FY27.
The company plans to expand its exclusive brand outlet network to over 100 stores by March 2027.
What Wrogn does
Founded in 2014 and operated by Universal Sportsbiz Private Limited, Wrogn sells casual menswear such as T-shirts, shirts, jeans and accessories. It sells through online marketplaces and offline retail channels, with sales of these products remaining its primary source of revenue.
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Wrogn has received backing from Virat Kohli, Accel and Aditya Birla. In FY26, its total income reached Rs 254 crore, including Rs 10.17 crore from non-operating activities such as interest on deposits and gains on financial assets.
Wrogn’s total expenditure rose 9.5% to Rs 342.4 crore in FY26. Marketing expenditure increased 44% to Rs 57.8 crore, while the company’s loss widened from Rs 75.5 crore in FY25 to Rs 88.4 crore in FY26.
Newer brand Snitch reported revenue of Rs 900 crore, while rival Rare Rabbit reported Rs 1,100 crore.
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