Viraasat Raises Angel Funding From CoinDCX's Sumit Gupta

Viraasat, an Indian luxury artefacts and collectibles brand founded by Paranjay Agarwal and Tiyasha Das, has raised an undisclosed amount in angel funding from Sumit Gupta, co-founder and CEO of crypto exchange CoinDCX.

The brand said the fresh capital will support its expansion into new collections and collectible categories. It said the emphasis will be on original design, craftsmanship and researched storytelling.

Viraasat makes limited-edition collector’s pieces based on Indian history and mythology.

It has released two products so far. Its flagship, Battle of Kurukshetra, is a sculptural chess artefact inspired by the Mahabharata, with the two opposing armies carved as chess pieces in orange and red on a glass-topped board over a sculpted diorama base. Esquire India described it as handmade and hand-painted entirely in India.

The brand claims its Founders’ Edition of 100 pieces sold out within four months. The second product, Ramāgaman, marks the return of Rama, Lakshman and Sita to Ayodhya, and the company said its first phase of 100 pieces sold out within a week.

The company said its collector community includes Union Home Minister Amit Shah, Ritesh Malik, Aman Gupta, Vijay Shekhar Sharma, badminton player P. V. Sindhu and Gupta himself.

Gupta co-founded CoinDCX in 2018, and he also invests in early-stage startups in his personal capacity, mostly at the pre-seed and seed stage.

”India has a 7,000-year-old civilization with stories, epics and heritage that deserve to be celebrated and experienced beyond textbooks and screens,” Gupta said.

”Reimagining India’s glorious past, and making it commonplace within global pop culture is a mammoth task, and it helps when you have the right people behind it. We are thrilled to have Sumit back us to bring this vision to life,” said Agarwal, co-founder and CEO of Viraasat.