UAE adtech JustAd raises $5M for AI-powered marketing platform
UAE-based adtech startup JustAd has secured a $5 million investment from angel investor Imad Jomaa to support its expansion into new markets. The funding round's stage and the company's valuation were not disclosed.
Founded in 2025 by Ahmed Elsayed, JustAd operates an AI-powered marketing platform that enables businesses and agencies to manage, track and analyse advertising campaigns.
The platform enables teams to plan, run and measure advertising across Meta, TikTok, Snapchat and Google Ads. It combines AI-driven campaign analysis with tracking and attribution, product catalogue tools and unified reporting.
The company also offers Advertise Now, Pay Later (ANPL), an embedded financing solution that allows businesses to run advertising campaigns immediately and pay for their media spending in instalments of up to 12 months.
The investment will support JustAd's international expansion, including building local sales and customer support teams, adapting its platform to new markets and strengthening partnerships with major advertising platforms.
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What JustAd does
JustAd is a marketing OS that brings advertising tools together in one place. Businesses and agencies can manage, track and analyse their campaigns across Meta, TikTok, Snapchat and Google Ads.
With ANPL, businesses can launch their campaigns immediately and pay for the media spend later. The model addresses a cash flow problem for small and mid-sized advertisers: ad platforms charge as the budget is spent, while revenue from those ads may arrive weeks or months later.
JustAd built its base in the Middle East and North Africa, working with e-commerce brands, agencies and in-house marketing teams.
Expansion plans
JustAd will use the capital to build local sales and customer support teams in each new market, adapt the product locally, deepen its partnerships with major advertising platforms and bring Advertise Now, Pay Later to advertisers there.
"JustAd is solving two problems every advertiser has: knowing what works and having the cash to scale it," said Imad Jomaa.
"Advertising is changing faster than most businesses can follow. AI is taking over how campaigns are built and measured, and budgets are spreading across more platforms every year," said Ahmed Elsayed, Founder and CEO of JustAd.
JustAd plans to begin onboarding customers in its first new markets in early 2027.
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