Troovy Raises Rs 100 Crore Series B Led by Fireside Ventures
Gurugram-based snack brand Troovy has raised Rs 100 crore in a Series B funding round led by Fireside Ventures. Sharrp Ventures and other investors participated.
The round follows a $5 million Series A in January this year, led by Fireside Ventures and Sharrp Ventures with existing investors Spring Marketing Capital and Veltis Capital.
Before that, Troovy raised $2.3 million (Rs 20 crore) in a pre-Series A round led by Fireside Ventures in May 2025. In June, the company was looking to raise up to Rs 200 crore in its Series B.
Troovy plans to use the proceeds to expand R&D and manufacturing capacity, scale distribution across quick commerce and offline channels, and accelerate its Build Together model, the company said.
Troovy was co-founded in 2023 by Aditya Mukherjee and Mansi Baranwal. It is a food and snacking brand that offers products such as snacks, sauces, spreads and millet pasta.
The brand focuses on using carefully selected ingredients to offer convenient food options for children and families.
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The company develops products based on parental inputs and insights into children's preferences.
It says its vacuum-cooked potato chips contain 10% to 12% oil, compared with 35% to 40% in mainstream chips, and it also offers clean-label ketchup and seasonings for children without synthetic additives or preservatives.
Troovy competes with Slurrp Farm, Timios and The Mumum Co in the kids' health food segment.
Brands such as Troovy, Slurrp Farm, Open Secret and Beyond Snack are tapping into demand for better-for-you foods while expanding across direct-to-consumer, e-commerce, quick-commerce and offline retail channels.
The sector has also attracted investor interest.
Slurrp Farm secured Rs 30 crore in an extended Series C round from Scarlet Ventures in February this year, and Open Secret raised Rs 50 crore in July 2026 through an equity investment from Desai Brothers Group and institutional debt.
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