- Supergoop is a cosmetics company specializing in providing a range of skincare and beauty products, focusing on sun protection and healthy skin.
- Founded by Amanda Baldwin, the company aims to educate consumers about the importance of daily sun protection and provide them with effective, easy-to-use products.
- With a strong online presence and a commitment to innovation, Supergoop has established itself as a leader in the cosmetics industry.
The cosmetics industry has witnessed significant growth in recent years. Driven by increasing consumer awareness, beauty and skincare overlap each other and the importance of both are equally emphasized.
Customers are constantly seeking products that are effective in their formulation, while also having the least environmental impact.
They are also seeking out products that not only provide effective protection but also promote healthy skin.
Against this backdrop, with the commitment to innovation and education arises Supergoop.
Revolutionizing Sun Protection
Supergoop is a cosmetics company making waves in the industry with its focus on sun protection and healthy skin.
By offering a wide range of skincare and beauty products, the company seeks to educate consumers about the importance of daily sun protection and provide them with effective, easy-to-use products.
Founded by Holly Thaggard, the US-based company was launched in 2007, on a mission to get SPF pumps into schools to better protect young people in a place where play happens every day.
“In 2004, my original idea for Supergoop! was to get SPF into schools. My first year out of college, I was a teacher and I witnessed firsthand children on the playground during the peak hours of the day and after school playing sports, and never once did I see a tube of sunscreen. It's what inspired the whole brand." Holly Thaggard told Forbes.
Thaggard's goal was to create products that are effortless to apply, hassle-free, and which will provide sheer sun protection for all.
“I’ve always had this vision to literally change the way the world thinks about sunscreen,” she says.
Their major products include sunscreen sticks to moisturizers, all designed to provide broad-spectrum protection against the sun's harmful rays.
By offering creamy-dreamy-invisible-irresistible options of products to choose from, Supergoop also believes in recycling and sustainability.
Sun, Skin, and Supergoop
Traditionally, sunscreen is considered to be a seasonal product, something that is applied only when engaged in outdoor activities or while going on a vacation.
Supergoop challenges this notion; the company believes that sun protection should be an everyday habit, regardless of the activities or weather.
While holding fast to this norm, Supergoop also believes that no two individuals have the same skincare concerns. This is at the core of the company's mission to ensure that they have created a diverse line of products, every one of them with SPF.
It could be a moisturizer, a primer or another makeup product. The brand guarantees that SPF can be easy to wear, comfortable, and lightweight.
Taking this further ahead to another step, their products are non-greasy and are designed to blend seamlessly with any other makeup products and can be accommodated into any skincare routine.
Their product line includes everything from mineral-based sunscreens to antioxidant-rich moisturizers, all designed to provide broad-spectrum protection against both UVA and UVB rays.
One of the unique selling points of the brand is its unseen sunscreen, which is a gel-based formula that goes on weightlessly and is clear in texture, making it a perfect primer under any makeup.
For customers who prefer a more natural look, Zincscreen offers mineral-based protection with the added benefit of a matte look.
Awareness, Advancements, and Applications
Their most innovative project, the Ounce by Ounce sunscreen impact program is focused on improving sunscreen access, education, and advocacy to foster daily sunscreen use and encourage lifelong healthy skincare habits.
Having recently reached $250 million in sales, Supergoop! has a significant presence in retail and e-commerce.
The brand has also claimed a globally renowned status through the loyal following of customers who seek high-quality products that prioritize both protection and skin health.
The company has also raised $8.8 million so far through investors including NYX Ventures Partners, Leumi Partners and G9 Ventures.
A brand that is constantly identifying new ways to greenify its goods, from production to packaging, believes in staying true to its roots.
With its strong foundation, Supergoop is poised to keep making waves in the cosmetics industry, driving positive change and growth.
Edited By Annette George
