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Expanding Business on WhatsApp: The Hilos Story

  • Hilos, founded in 2021 by Florian Raetzer and Alfonso Lizárraga, simplifies business-to-customer interactions on WhatsApp.
  • Automated sequences, integrations, chatbots, multi-agent inbox, bulk messaging.
  • Recognized by Y Combinator, funded by 500 Global, redefining WhatsApp for businesses.

In today's digital age, social media platforms like WhatsApp have become more than just chatting apps; they are now powerful tools for businesses to expand their audience and elevate their operations.

Mexican-based startup Hilos has emerged as a key player in this space, offering innovative solutions to help businesses run their marketing and support on WhatsApp seamlessly.

But how exactly does a chatting app transform into a business powerhouse? Let's dive into the world of Hilos and explore its mission, founding story, unique features, and the value it brings to businesses.

Hilos' Mission and Founding Story

Hilos, founded in 2021, is the brainchild of Florian Raetzer and Alfonso Lizárraga. Florian, a German-Mexican with a product and ops background, teamed up with Alfonso, who is passionate about solving social problems in Latin America through tech and product design.

Together, they envisioned a platform that would revolutionize how businesses connect with their customers on WhatsApp.

Hilos aims to simplify the integration of WhatsApp with existing business systems, enabling companies to automate outbound customer journeys and create advanced inbound experiences in a day, not weeks.

The founders recognized the challenges businesses face in integrating WhatsApp into their workflows and set out to provide a solution that streamlines the process and enhances customer engagement.

Hilos' unique features and value proposition

Hilos offers a range of features designed to empower businesses to maximize the potential of WhatsApp:

  1. Automated Sequences: Create automated onboarding, sales, and support sequences that convert, increasing your conversion rate.
  2. Integrations: Connect your WhatsApp chats with any tool you already use, creating experiences that delight your customers.
  3. Smart Chatbots: Build smart chatbots without code that solve your customers' problems, enhancing your support and operations.
  4. Multi-Agent Inbox: Organize your chats and automate processes, ensuring no conversation is lost and providing a seamless experience for your team and customers.
  5. Bulk Messaging: Send bulk messages to your customers via WhatsApp, personalized and tailored to their needs.
Source: Hilos

Hilos' progress and funding details

Hilos has garnered recognition for its innovative approach, including being backed by Y Combinator, a renowned startup accelerator. The startup has also received funding from 500 Global, further validating its potential in the market.

Redefining business on WhatsApp with Hilos

Hilos is not just a messaging platform; it's a game-changer for businesses looking to leverage WhatsApp for marketing and support. With its user-friendly interface, seamless integrations, and focus on automation, Hilos is setting new standards for customer engagement.

As businesses continue to evolve in the digital landscape, Hilos remains a reliable partner, providing the tools and support needed to thrive in a competitive market.

In conclusion, Hilos exemplifies the philosophy that you always have someone to lean on when you are willing to fall for something big and worthy. As businesses embrace the power of WhatsApp, Hilos stands out as a string of innovations, offering a platform that empowers businesses to connect, engage, and grow.


Are you working on an innovative product? We would love to hear your story. Share it with us at [email protected]

Edited by Shruti Thapa

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