Qatar's Snoonu Acquires US Food Discovery Startup BiteSight
The move
Qatar-based Snoonu has acquired BiteSight, a US startup that connects short-form food videos with restaurant discovery and online ordering. The acquisition gives Snoonu access to BiteSight’s platform, which gained traction in the US market, and creates an opportunity to introduce content-driven food discovery to consumers and merchants across the Gulf.
What the company does
BiteSight is a social and video commerce startup founded in 2023. Its platform helps users discover restaurants through short-form video content and online ordering. Snoonu, founded in Qatar in 2019, operates across e-commerce, quick commerce, on-demand delivery, last-mile logistics, and business-to-business solutions.
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Why the Snoonu acquisition matters
The deal adds content-led restaurant discovery to Snoonu’s existing marketplace and delivery operations. For consumers, that could mean a more visual way to find restaurants and connect food content with ordering. For merchants, it creates a potential channel to reach customers through video-led discovery rather than relying solely on traditional search and delivery listings.
The acquisition also brings together BiteSight’s social food discovery model with Snoonu’s marketplace, technology capabilities, and regional presence. That gives Snoonu a route to explore how social media, entertainment, and online transactions can work together in its regional markets, while giving BiteSight a path to continue developing within a Gulf-based technology platform.
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