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Startup Stories·Sustainability

Ruuf turning Rooftops into Goldmines

Divya Thakkar
Divya Thakkar·Jun 1, 2024·1 min read
Ruuf founders Domingo Garcia-Huidobro, Tomás Campos, and Pedro Saratscheff, with a solar-equipped rooftop

What if your roof could do more than just keep the rain out—imagine it printing money.

That’s what Ruuf is all about. This Santiago-based startup, founded in 2022, offers no-money-down solar panel installations that start generating savings—and sometimes even profits—from day one.

Meet the founders behind Ruuf

Ruuf was founded by Domingo Garcia-Huidobro, Tomás Campos, and Pedro Saratscheff.

Domingo has been a solar energy enthusiast since 2015, Tomás is an electrical engineer with a passion for tech, and Pedro is a coding wizard with a stint at Google.

How Ruuf’s no-money-down solar model works

What sets Ruuf apart is its no-money-down approach. Instead of upfront costs, customers pay a monthly fee less than their current electricity bill.

Getting started is as easy as providing your address for a free instant quote. Ruuf handles everything digitally, from calculating the installation cost based on energy use and roof specifics to the final installation.

In some cases, savings can even turn the bill negative.

Solar panels, inverters and guarantees

Ruuf’s system includes solar panels and inverters, backed by guarantees: 24 months for installation, five years for the inverter, and 10 years for the panels.

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Ruuf’s Y Combinator milestone

Ruuf joined Y Combinator on November 18, 2022. The milestone validates its business model and opens up new avenues for growth and innovation, according to DF Más coverage.

Solar access and sustainability

Ruuf isn’t just about saving money; it’s about saving the planet.

By making solar power accessible, Ruuf is helping homeowners reduce their carbon footprint and contribute to a greener future.

It’s a small step for your wallet, a giant leap for the environment.

Ruuf is transforming rooftops into money-making machines while championing sustainability.

Their no-money-down, hassle-free approach makes solar energy an easy choice. By cutting costs and supporting the environment, Ruuf is setting the stage for a brighter, greener future.


Edited By Annette George

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