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Revolutionizing Car Maintenance with Treads

Treads, founded by Zacharie Olson in 2019, revolutionizes car maintenance with an AI-powered subscription service covering tires, oil changes, and more. This innovative approach offers convenience, safety, and cost savings, akin to having a personal pit crew come to your driveway.

  • Founded in 2019 by Zacharie Olson, Treads turns car maintenance into a seamless subscription service.
  • Treads' AI-powered app covers tires, alignments, oil changes, and auto insurance.
  • Partnering with Aiden Auto, Treads ensures quality and safety with comprehensive tire coverage and roadside assistance.

Founded in 2019 by Zacharie Olson, Treads transforms the traditionally cumbersome car maintenance process into a seamless, enjoyable experience.

Their AI-powered subscription service covers everything from tires and alignments to oil changes and auto insurance, ensuring that car owners can keep their vehicles in prime condition without the usual headaches.

Treads' journey began with a mission to eliminate the traditional hassles of car maintenance and create safer roads for everyone.

This mission resonated with investors, leading to a successful seed funding round on November 2, 2023, where they raised $4.6 million from investors including Kickstart and Convoi Ventures.

This financial backing has enabled Treads to develop and refine their innovative service offerings, setting them apart in a competitive market.

The Treads Experience

Imagine if your car could care for itself, much like a smartphone automatically updates its software.

The core of Treads' service is their AI-powered mobile application, designed to provide smart car management through a simple monthly subscription.

Users can download the app, connect their car, and get matched with the best tires in just a few taps. The subscription covers new tire replacements, alignments, oil changes, wiper blades, and even auto insurance, all bundled into a transparent monthly fee.

This eliminates the unpredictability of maintenance costs, giving car owners a clear and manageable budget for keeping their vehicles in top condition.

One of the standout features of Treads is their mobile tire installation service, providing you with your own pit crew in the comfort of your home servicing your car.

Once customers select their tires and subscribe, they can schedule a mobile install, saving them the time and inconvenience of visiting a service center.

Strategic Partnerships and Market Impact

Treads is not just about convenience; they are also about quality and safety. Their recent partnership with Aiden Auto, announced on February 26, 2024, is akin to two tech giants joining forces to revolutionize an industry.

This collaboration aims to leverage Aiden Auto's expertise in automotive technology solutions to improve and expand Treads' service offerings, ultimately benefiting their growing customer base.


As the first tire subscription service in the United States, Treads offers comprehensive tire coverage that includes new tire replacements, tire repairs, full roadside assistance, and mobile installations.

This approach ensures that customers always have safe and reliable tires, addressing a critical aspect of vehicle safety that is often overlooked until it becomes a problem.

Why Treads Stands Out

Treads' success can be likened to the rise of streaming services over traditional cable TV.

By utilizing AI, they streamline the tire selection and maintenance process, making it more accessible and less daunting for car owners.

Their subscription model provides a predictable and affordable way to manage vehicle maintenance, a stark contrast to the traditional, often expensive, and time-consuming methods.

Supporting the Helpers and Definers

Treads' platform is designed to support the helpers and definers of the world—those who strive to make a difference through innovation and practical solutions.

Just as a reliable compass guides explorers, Treads takes the stress out of car maintenance, allowing these individuals to focus on what they do best, whether it's creating new technologies, building businesses, or supporting their communities.

Edited By Annette George