Razorpay OpenAI Partnership Brings ChatGPT Ads to India
Razorpay has deepened its partnership with OpenAI to help Indian brands advertise on ChatGPT.
Razorpay Engage, the company’s growth marketing platform, will enable brands to prepare product catalogues, launch and manage campaigns on ChatGPT Ads, and measure and optimise campaign performance.
Brands onboarded by Razorpay include Tanishq, Fastrack, Traya, Tata Neu, Rivaah by Tanishq, Shaadi.com, Axis Max Life, Palmonas and Narsee Monjee Institute of Management Studies.
How the Razorpay OpenAI partnership will work
Razorpay Engage will provide the technology and operational infrastructure for businesses looking to get started with ChatGPT Ads.
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Its offering will include assessing catalogue readiness, improving and structuring product feeds, creating and managing campaigns, and measuring and optimising campaign performance.
The platform will also use an AI agent built around ChatGPT Ads best practices to help create and manage campaigns across different contexts where consumers may encounter a brand’s products. The agent will monitor campaign performance and make ongoing adjustments, while Razorpay’s team will provide human oversight where required.
“The way people discover products is changing. The next customer may not search for a product or scroll through an ad; they may simply ask an AI assistant for help deciding what to buy. For businesses, we believe that opens up an entirely new moment to be discovered,” Razorpay COO Rahul Kothari said.
Beyond advertising
Razorpay is also working with OpenAI and NPCI on infrastructure that allows merchants to create ChatGPT-native storefronts, sync product catalogues and eventually complete purchases within the chat interface.
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