Protein Pantry raises Rs 9 crore seed funding from Sharrp Ventures
Clean-label frozen food brand Protein Pantry has raised Rs 9 crore in a seed funding round led by Sharrp Ventures.
The round also saw participation from Peercheque, Consumer Collective by Atrium and Indian Silicon Valley Capital, with angels including Varun Alagh, Rishubh Satiya, Avnish Anand, Arush Chopra, Saurabh Munjal and Signal Ventures.
The fresh capital will primarily be deployed towards setting up and scaling the manufacturing unit, along with continued investment in R&D and supply chain, according to a company press release.
Protein Pantry's high-protein frozen food products
Co-founded in November last year by Disha Bhattacharya and Prashanth Bhushan, Protein Pantry is a clean-label frozen food brand building high-protein, ready-to-cook products for Indian households.
Its range is made using kitchen-shelf ingredients, with no refined flour, preservatives or palm oil. The products are formulated to a 1:10 protein-to-calorie ratio and manufactured entirely in-house.
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The Delhi-based brand makes soya chaap, kebabs, cutlets and falafels, which are baked rather than fried and made without refined flour, preservatives or palm oil. The company also produces its marinades, sauces and chaap base in-house at its own facility.
Protein Pantry has gone live direct-to-consumer across Delhi, Mumbai, Bengaluru and Jaipur, and on quick commerce platforms such as Blinkit, FirstClub and Flipkart Minutes across Delhi, Mumbai, Bengaluru and Hyderabad.
The brand said it has served over 30,000 households and has a strong repeat rate. It plans to enter Pune, Kolkata, Lucknow, Chandigarh, Ludhiana and Chennai on quick commerce by the end of the year.
The brand is targeting a gap in the protein market, which is largely built around supplements and snacks. Over the next 12 to 24 months, the company aims to reach major Indian cities through D2C and quick commerce and expand its protein range across categories.
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