• Founded in 2013, PiinPoint, draws from deep retail insights.

• Diverse team and values drive PiinPoint's success, focusing on reinventing retail communities.

• Unique offerings include AI-powered location intelligence, trustworthy data, and powerful GIS tools.


In the ever-evolving world of retail, finding the perfect spot for your business is like searching for a needle in a haystack. That's where PiinPoint steps in, not as your typical navigation app but as a revolutionary SAAS solution reshaping how businesses identify the ideal locations for expansion.

So, what's PiinPoint all about? It's like having a high-tech compass guiding you through the North America to pinpoint the most lucrative locations for your business expansion. 

The brainchild of Jim Robeson, CEO and Co-Founder, of PiinPoint was born out of a deep understanding of the challenges faced by businesses in locating the sweet spot for growth. Jim's roots in a family retail store gave him first-hand insight into the struggles of businesses searching for that elusive perfect location.

Founded in 2013 by Jim and Adam Saunders, PiinPoint has come a long way from its roots at the University of Waterloo. Based in Kitchener-Waterloo, Ontario, PiinPoint has become a support for hundreds of retailers spanning 55,000 locations across Canada, the United States, and Australia.

The power behind PiinPoint: Team and values

PiinPoint's strength lies in its diverse team of Software Developers, Data Scientists, Spatial Statisticians, and Location Specialists. This eclectic mix collaborates to build a platform that not only supports on-the-ground professionals but also caters to executives shaping real estate strategy in boardrooms.

The values driving PiinPoint's success include Progressive Thinking, Open-mindedness, Partnership, Creativity, Education & Learning, Entrepreneurial Spirit, and Accuracy. These values form the backbone of a company that strives not just to provide a service but to reinvent retail communities.

PiinPoint's offerings

PiinPoint brings a host of features to the table, ensuring businesses have all the tools they need at their fingertips:

1. Location Intelligence Powered by AI & Machine Learning: PiinPoint's Explore platform leverages AI and machine learning to provide a user-friendly interface for analytics and data. It's not just about data; it's about deep insights into markets across North America and Australia.

2. Data You Can Trust: With access to 4.2 billion data points updated weekly, PiinPoint partners with industry-leading data providers. From demographics and nearby brands to traffic counts and custom data, everything you need is centralized in one platform.

3. Powerful GIS Tools: PiinPoint seamlessly facilitates strategic network planning alongside critical datasets on consumer behavior, movement, and demographics. The cloud-based solution ensures advanced geography files and point-of-interest data are just a click away.

4. Site Reports in Seconds: Creating detailed site reports is a breeze with PiinPoint. Understand the people who live, work, and play around any location, including data on the retail landscape, competitors, points of interest, traffic counts, and movement patterns.

5. Mobile Data for Deeper Understanding: Uncover movement patterns from anonymized consumer GPS data, incorporating this dynamic dataset into your machine learning model in PiinPoint. From property geofencing to vehicular or pedestrian counts, the insights are invaluable.

6. Geosocial Data: PiinPoint goes beyond demographics, offering in-depth analysis and reporting on the geo-social behavior of your network. No two communities are the same, and PiinPoint ensures you understand the unique nuances.

7. Sales & Transaction Management: Centralize all your location data in PiinPoint to monitor store performance, and visualize customer capture, and spending in each market.

PiinPoint reports

PiinPoint doesn’t just stop at data; it excels in presenting your insights elegantly. The dynamic data in reports allows for real-time updates, making it easy to add new data and tables without rebuilding anything. Share your insights effortlessly with stakeholders, business partners, or brokers, and export reports in various formats like Excel or PDF.

With PiinPoint, businesses gain more than a location; they gain confidence, data-backed insights, and the power to reinvent retail communities.


Edited by Shruti Thapa