Nykaa Now to reach more than 25 cities by FY27

Nykaa is accelerating the rollout of its quick-commerce service, Nykaa Now, and is targeting a presence in more than 25 cities by the end of fiscal year 2027 (FY27). Nykaa Now was operational in 15 cities in the September quarter, up from three in the first quarter of FY26.

The service, run by parent FSN E-Commerce Ltd, delivers within 30 to 60 minutes, Anchit Nayar, chief executive of Nykaa’s beauty business, told analysts on Wednesday.

Nykaa is looking to capture growing demand for faster delivery while widening its customer base and consumption.

Nayar said the depth of SKUs Nykaa Now offers is more than double that of any quick-commerce player, and that this should bring incremental demand to the platform through repeat usage and higher overall consumption value.

The expansion comes as Nykaa reported a 207% year-on-year rise in consolidated net profit to ₹101 crore for the September quarter, while operating revenue rose 28% to ₹3,006 crore.

”Nykaa Now is one of our newest initiatives in beauty and is scaling rapidly,” Nayar said. “We really believe this will help us bring valuable incremental demand to the platform both in terms of repeat usage and overall consumption value.”

Nykaa expanded its physical network to 338 beauty stores across 111 cities. Its house-of-brands portfolio, which includes Dot & Key, Kay Beauty and Nykaa Cosmetics, recorded net sales value of ₹535 crore in the September quarter, up 39% year-on-year.