Nudge rebrand shifts BeBetta to receipt-led commerce
The Nudge rebrand moves BeBetta into receipt-led commerce
BeBetta, operated by iSocial Sports Private Limited, has rebranded as Nudge as part of a shift from sports-led engagement to rewards-led commerce and consumer intelligence. Nudge will take its receipt-led model to international markets, beginning with MENA and Southeast Asia.
Nudge is backed by Adani Family Office, its first institutional investor, which invested through two consecutive rounds. It is also backed by Jhaveri Credits and Capital Limited, along with family offices, AIFs and private investors from India and Dubai.
What Nudge does
Nudge lets consumers scan purchase bills from grocery, retail, dining, pharmacy and online shopping to earn Nudge Coins. These can be redeemed across 500+ brand partners.
For enterprises, Nudge is an AI-based commerce and consumer intelligence platform. It turns verified receipts into item-level insights across online and offline channels, while developing paid brand dashboards, outcome-priced campaign tools and insights based on aggregated and de-identified purchase patterns.
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The platform is used across 200+ Indian cities and has 3.3 million+ monthly active users, 400K+ daily active users, 50K+ verified bills scanned per day, 200+ brand partners and 20 million+ lifetime installs.
Nudge's expansion plans
Nudge plans to expand usage across cities and spending categories in India over the next 12-24 months, then launch its brand intelligence products and take the model to international markets.
Meet Shah, co-founder of Nudge, said, “Receipts provide a direct and consented view of what people actually buy across online and offline channels. Our focus now is to build the infrastructure that can make this information useful for consumers, brands and the wider consumption economy.”
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