Marico Plix Stake Acquisition ₹1,012 Cr Buyout July 2027
Marico has acquired an additional 24.09% stake in plant-based nutrition and personal care brand Plix for ₹1,012.03 Cr in an all-cash deal. The transaction takes its total holding in the Mumbai-based startup to 84.09%.
The latest transaction is part of an agreement to acquire a total 38.18% stake from Plix’s founders and certain other shareholders. Marico plans to acquire a 14.09% stake in July 2027. The consideration for this tranche will include a base amount of up to ₹592 Cr, along with additional payments linked to milestones.
What Plix Does
Founded in 2020 by Satiya and Zaveri, Plix Life sells a wide range of plant-based nutrition and personal care products. Its portfolio spans workout supplements, ingestible sunscreens, hair growth serums and skincare products. The company is a Mumbai-based D2C startup.
Plix parent’s consolidated revenue nearly doubled to ₹864.31 Cr in FY26 from ₹432.84 Cr in FY25.
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Other FMCG Acquisitions
Marico acquired a 37.75% stake in D2C nutrition brand Plix for ₹369.01 Cr in July 2023, and it further acquired 25.25% of the paid-up share capital by May 2025. Plix’s cap table featured names like Guild Capital and RPSG Ventures.
Marico kicked off 2026 with an acquisition spree. Marico snapped up a 93.27% stake in gourmet popcorn brand 4700BC’s parent Zea Maize from PVR INOX for ₹226.8 Cr. In February, it picked up a 60% stake in Bengaluru-based plant-based protein startup Cosmix Wellness for ₹226 Cr. It also acquired a 75% stake in Vietnam-based Skinetiq Joint Stock Company for an estimated ₹262-350 Cr.
FMCG major ITC completed the acquisition of 100% of Yoga Bar’s parent Sproutlife Foods, buying the remaining 52.5% stake for around ₹645 Cr. FMCG major Emami acquired a 60% stake in IncNut Digital, the parent entity of D2C beauty and personal care brands Vedix and SkinKraft, for up to ₹321 Cr in an all-cash transaction, in May.
Hindustan Unilever Ltd (HUL) also acquired the remaining 49% stake in OZiva parent Zywie Ventures for ₹824 Cr, in February.
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