JioHotstar MENA Expansion Through STARZPLAY
The move: JioHotstar expands to MENA
JioHotstar, the streaming platform owned by JioStar, has expanded to the Middle East and North Africa through a partnership with STARZPLAY. The service will be available as a dedicated streaming destination on the STARZPLAY app and website across the MENA region.
The offering will include JioHotstar Originals alongside their India release, television content from JioStar channels, films and reality shows. The content will be available in multiple languages, including Hindi, Malayalam, Tamil, Telugu and Bangla. It will also include the upcoming season of Koffee with Karan and the ongoing season of Bigg Boss across six languages.
JioHotstar will be available through STARZPLAY’s PLUS plan at AED 34.99 ($9.5) per month. The MAX plan, priced at AED 49.99 ($13.6) per month, will combine the JioHotstar catalogue with STARZPLAY’s sports offering.
What JioHotstar does
JioHotstar is a streaming platform with original shows, television content, films and reality shows. Its MENA offering will have a substantial Malayalam catalogue, given the region’s Malayali audience. The company is also positioning the service around South Asian audiences in the region, while seeking to reach a wider audience interested in Indian entertainment.
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The platform currently claims more than 500 million monthly active users and a library of over 300,000 hours of programming across 19 languages.
JioHotstar’s international expansion
The MENA launch comes about a month after JioHotstar expanded beyond India into the UK, Canada and Singapore. The platform launched in these three markets in September with more than 160,000 hours of entertainment across 12 plus Asian languages, covering films, television, originals, regional programming, reality shows, kids’ content and anime.
The platform had also introduced quarterly and annual subscription plans in the three markets, with existing Hotstar subscribers transitioning to equivalent JioHotstar plans.
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