Jaipur menswear brand QB MEN raises pre-seed funding led by BeyondSeed

Jaipur-based menswear brand QB MEN has raised a pre-seed round led by BeyondSeed. Rajkot Ventures and Prajay Advisors also participated.

The fresh capital will mainly go towards brand building, content creation, customer experience, retention marketing, community engagement and distribution expansion.

QB MEN, founded by Yash Bothra, sells printed menswear, including shirts, kurtas, co-ord sets and jackets. It pairs traditional Indian prints with contemporary silhouettes and sits in the accessible premium segment.

The brand sells through its own website, marketplaces such as Myntra and Jaypore, and select offline retail stores.

It follows a demand-led production model. Designs launch in limited batches, and manufacturing scales up based on how customers respond.

QB MEN says its repeat purchase rate is 23.8%. It is targeting 100% year-on-year growth over the next 12 months. It also plans to widen its range to include chinos, trousers and kids’ and boys’ wear.