Harajuku Tokyo Café raises $3M pre-Series A for expansion
Harajuku Tokyo Café, a Delhi-based chain running Japanese-themed cafés and bakeries, has raised $3 million (about Rs 28 crore) in a pre-Series A funding round led by Zero W.
Existing investors Indian Angel Network (IAN) and Samved VC made follow-on investments. New backers include Blume Founders Fund, Brijesh Parekh Family Office and Epigamia co-founder Rahul Jain, among others.
The company, founded in 2021 by London School of Economics alumnus Gaurav Kanwar, is operated by Craftpac Hospitality. It runs two formats: Harajuku Tokyo Café, a casual dine-in chain, and Harajuku Bakehouse, a quick-service bakery format.
The brand is known for conveyor-belt sushi, jiggly pancakes and ramen. Its outlets are currently in Delhi-NCR and Mumbai, and the company said it processes more than 1,000 orders a day across dine-in and delivery.
The money will go towards opening new outlets, setting up central kitchens and strengthening the company's teams and operations.
Harajuku plans to open 10 outlets over the next two quarters across Delhi-NCR and Mumbai, and to enter Bengaluru and Chandigarh for the first time. It also plans to start central kitchens in Mumbai and Bengaluru by December 2026.
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The company is targeting Rs 100 crore in revenue in the current financial year.
Harajuku Bakehouse now contributes more than 30% of total revenue, and the company plans to take the bakery business to more metro cities. In Delhi-NCR, its products sell more than 1,000 loaves of bread a week on quick-commerce platform Blinkit.
India's food services market was worth about $78 billion in 2025 and is projected to reach $120-125 billion by 2030, according to the How India Eats report by Kearney and Swiggy.
The organised segment is expected to grow at 12-14% a year, against 5-7% for unorganised players, with quick-service restaurants growing at 15-17% a year.
"Japanese food in India is increasingly becoming part of everyday dining, creating an opportunity for brands that can deliver a consistent customer experience across locations,"
said Pruthvi, director at Zero W.
"Our focus has been to build the operational infrastructure required to support consistent quality as we expand,"
Kanwar said.
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