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Startup News·Artificial Intelligence

From Tens to Hundreds of Thousands: Audos’ Vision to Empower Everyday Entrepreneurs

Annette George
Annette George·Jun 27, 2025·1 min read
Henrik Werdelin, co-founder of Barkbox and Prehype, leading Audos AI-powered startup studio in New York

Henrik Werdelin, co-founder of Barkbox and startup studio Prehype, is now leading Audos, a New York-based AI-powered startup studio with an ambitious goal: to launch 100,000 companies annually.

Unlike traditional studios that build a few dozen startups a year, Audos leverages AI to dramatically scale entrepreneurship, targeting “everyday entrepreneurs” without technical skills.

The timing aligns with mass layoffs and the rise of AI tools, which have lowered barriers to building digital products. Audos offers a conversational AI agent that guides founders through defining their business ideas and target customers using natural language.

The platform then tests these ideas rapidly through social media algorithms, primarily on Facebook and Instagram, to validate customer acquisition costs before scaling.

Since its beta launch, Audos has helped launch over 100 startups, ranging from virtual golf coaches to AI nutritionists and car repair quote evaluators.

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Instead of taking equity, Audos operates on a 15% revenue share model, providing founders up to $25,000 in funding, AI business development tools, and marketing support. This ongoing revenue share resembles platform fees like those charged by Apple’s App Store.

Werdelin emphasises that Audos is not chasing unicorns but aiming to empower “mom-and-pop” businesses that form the backbone of society.

While the revenue share may cost entrepreneurs significant income over time, many may find the trade-off worthwhile for access to capital and AI-driven growth tools.

Backed by True Ventures and angel investors like Niklas Zennstrom, Audos represents a new wave of AI-driven democratized entrepreneurship, aiming to create a trillion-dollar ecosystem of micro-startups.


Edited by Annette George

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