Laundry brand Ecosys raises Rs 5 Cr in pre-Series A round
Mumbai-based laundry and home cleaning brand Ecosys has raised Rs 5 crore in a pre-Series A round led by GVFL Prarambh Fund. Proteus Partners also participated, backed by operator-investors Puru Gupta and Sreejith Moolayil. The round brings the company's total funding to Rs 7.94 crore.
Laundry pods
Founded in 2017 by Sumit Goyal and Chirag Dangi, Ecosys offers laundry pods made with water-soluble PVA film. The 20-ml pods combine detergent, fabric softener and stain remover in a single pre-measured dose for top-load and front-load washing machines.
Newsletter
The corridor, every morning.
Funding rounds and cross-border capital moves, one email, five minutes.
The company is focused on increasing the adoption of laundry pods as an alternative to conventional powder and liquid detergents. Ecosys sells its products through quick-commerce and e-commerce platforms.
India's household cleaners market is growing at nearly 14% annually, more than twice the global growth rate, according to market research cited by the company. Ecosys said it will use the funds to build the brand, expand its digital reach and develop new formats across laundry and home cleaning.
More in Funding
