Creator economy startup Rigi raises Rs 10 crore from Google International

Creator economy startup Rigi has raised Rs 10 crore from Google International through an allotment of preference shares, according to regulatory documents.

The board approved the allotment of 1,543 preference shares at Rs 61,796 apiece. The transaction values Rigi at a post-money valuation of around Rs 670 crore.

The investment marks Google’s entry into Rigi’s shareholder base, and Google now holds 1.43% in the company. Rigi had previously raised around Rs 100 crore in a round led by Elevation Capital in January 2023, with Accel, Stellaris Venture Partners and Sequoia Capital also participating.

Founded in 2021 by Swapnil Saurav and Ananya Singhal, Rigi started out by helping content creators, influencers and celebrities turn their online following into income. Creators can build paid communities on WhatsApp and Telegram, manage subscriptions and sell digital products such as online courses, webinars, workshops and one-to-one mentorship sessions.

Rigi earns through fees on the transactions its services facilitate. The idea is to give creators a direct relationship with their followers and ways to earn beyond brand partnerships and advertising.

The company has since expanded into digital entertainment with Rigi TV, a short-form video platform offering bite-sized content, including original shows and micro-dramas. Rigi TV earns from advertisements and in-app purchases.

The company is yet to file its FY26 financial results. In the financial year ended March 2025, Rigi reported revenue of Rs 19.92 crore and a net loss of Rs 20.5 crore.