BlissClub raises $16.8 million Series B from Singularity AMC
D2C athleisure brand BlissClub has raised Rs 160 crore ($16.8 million) in a Series B round led by Singularity AMC, with Meesho CEO Vidit Aatrey and existing investors Elevation Capital and Eight Roads Ventures also participating.
The funding comes amid continued investor interest in India’s D2C apparel and sportswear space.
The fresh capital has pushed BlissClub’s valuation up 62% from its previous round, while the founders’ combined stake has fallen below 40%. As per Entrackr’s estimates, the company’s valuation rose to around Rs 860 crore (approximately $91 million) following the Series B round, from Rs 532 crore during its Series A round.
According to the company’s regulatory filings accessed from the Registrar of Companies (RoC), BlissClub’s board approved the issuance of 69,247 Series B compulsorily convertible preference shares (CCPS) at an issue price of Rs 24,503.3 per share to raise Rs 160 crore.
Singularity AMC emerged as the largest investor in the round with an investment of Rs 70 crore, followed by Vidit Aatrey with Rs 50 crore. Existing investors Elevation Capital and Eight Roads Ventures invested Rs 24.66 crore and Rs 15.33 crore, respectively.
According to the company, the fresh capital will be used to expand into new categories, scale its offline retail presence, strengthen product development, and hire talent to support its next phase of growth.
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Following the latest allotment, Elevation Capital holds a 22.19% stake in the company, followed by Eight Roads Ventures at 14.24%. Singularity AMC holds an 8.14% stake, while Vidit Aatrey owns 6.94%. Co-founder Minu Margeret remains the largest shareholder with a 37.03% stake.
Founded in 2020 by Minu Margeret, BlissClub is a D2C athleisure brand that started with technical activewear for Indian women and has expanded into an omnichannel business with over 40 stores and a recently launched menswear line.
Its portfolio spans leggings, tops, outerwear and accessories, sold through its website, marketplaces and retail stores.
BlissClub has yet to file its annual financial report for FY26. In FY25, its operating revenue grew 51.5% to Rs 131.58 crore from Rs 86.88 crore in FY24, while its net loss declined 54.1% to Rs 20.16 crore from Rs 43.92 crore during the same period.
BlissClub competes with several brands in India’s growing women’s activewear and athleisure market, including Kica Active, CAVA Athleisure, Silvertraq, HRX and Cultsport.
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