Bengaluru consumer app maker Primetrace posts Rs 405 crore FY26 total income

Primetrace Technologies, the Bengaluru-based company behind consumer apps such as Kutumb, Crafto AI, Tarot AI, Sundar AI and Polo, reported revenue from operations of Rs 386 crore in FY26, up from Rs 123 crore in FY25. The figures come from its standalone financial statements.

Including Rs 19 crore earned as interest on other current investments, total income was Rs 405 crore in FY26, against Rs 138 crore in FY25. Net profit rose nearly sixfold to Rs 41.63 crore from around Rs 7 crore a year earlier.

Advertising was the largest cost head at Rs 273 crore, up from Rs 82 crore in FY25 and nearly 75% of overall expenditure. Total expenditure was Rs 363 crore, compared with Rs 135 crore in the previous fiscal year.

Primetrace runs a portfolio of consumer apps, including Kutumb and Crafto. It follows a freemium model, with free access to core features, and earns revenue primarily through subscriptions, advertising and user-paid digital services. The sale of these services was its sole source of operating revenue.

The company increased its advertising spending and still reported a profit. Its EBITDA margin stood at 6.55% and its ROCE at 9.8%.

Primetrace has raised around $30 million to date, with Peak XV Partners and Tiger Global among its investors. It is reportedly in talks to raise another $50 million from 60 One Asset and other investors.