Through Sustainability, Creativity and Community, Sajú is Revamping Fashion Industry
- Sajú is a Latin American-based company creating sustainable, functional and fun products through three core pillars: creativity, sustainability and community creation.
- The company develops products such as sunglasses, bags and accessories from recycled and biodegradable materials.
- Sajú connects consumers with innovative and sustainable products while engaging local artisans and providing jobs and resources for communities across Latin America.
Industries worldwide are transforming with waves of innovation and sustainability, and the fashion industry is no exception. With a more eco-friendly and eco-conscious approach to fashion, this shift is driven by the need for sustainable practices and responsible business models.
With a strong focus on sustainability, creativity and community, Sajú is revolutionizing the fashion industry in Latin America.
Sajú’s Sustainability and Innovation in Fashion
Sajú produces sustainable, functional and fashionable sunglasses and accessories that reflect the ethos of eco-friendliness.
Beyond product design, the company aims to reduce environmental waste while fostering community growth. With a commitment to making life easier for customers and the planet, Sajú was conceived in 2017 by three visionaries, Juan Manuel Agudelo, Santiago Puentes and Juan Pablo Pradilla, who wanted to do things differently.
The Colombian company's campaigns, products and materials are designed with change and innovation in mind. From sourcing materials to creating the final products, the company utilizes recycled and biodegradable materials to minimize its carbon footprint.
Sajú makes “accessories for accessories” and has extended its portfolio to accessories for cell phones and cameras.
Its catalog includes sunglasses made from recycled plastic, the “monkey-stopper,” glass accessories and phone holders. The company has developed more than 12 references and distributed its products in more than 10 countries.
Sajú introduced the Colombian eyewear accessories market to a product inspired by capuchin monkeys, known as Sajú in the Colombian Pacific. The instinct of the monkeys to use their tails to hang from the branches of trees was the creative inspiration behind the inception of their famous “monkey tails,” a comfortable and practical accessory that refreshed the image of all those who wear glasses.
How Sajú Connects Creativity and Community
Although creativity is at the root of this company, Sajú prioritizes community. The company emphasizes the need to connect consumers with innovative and sustainable products that widen their engagement with local artisans, thus providing jobs and resources for communities across Latin America.
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All their products are a vibrant blend of colours and designs, allowing consumers to express themselves while contributing to the planet's well-being.
As they have already entered the world of NFTs, the company also aims to prove that fashionable products through e-commerce platforms can be equally environmentally responsible.
This approach is aimed at customers who are increasingly environmentally conscious and aware of the impact their consumerist habits can have on nature.
Sajú’s Products, Partnerships and Funding
Sajú has been so successful that internationally known brands such as Adidas have collaborated with them, allowing them to acquire greater visibility.
In 2021, Sajú had sold around 2.3 million COP and expected to reach further heights in the years upcoming.
In 2022, Sajú had a total funding amount of $130 million, with investments from notable investors such as Rappi and FJ Labs, following a series of funding rounds including Seed, Series A, Series B and Series C.
Sajú has managed to diversify its products and launch a new line of glasses, thus increasing the added value of the brand.
"We have put on the shirt to educate the consumer, and explain that sustainable products made from recycled materials can also be products of excellent quality," remarked Juan Pablo Pradilla, CEO and Co-founder, Sajú.
In the medium and long term, this is the beginning of a new sustainability-oriented company, with all future projects to keep sustainably in the forefront and the goal of becoming a 100% sustainable company.
Sajú has managed to create a name for itself by being a representation of companies that highlight the value of sustainable entrepreneurship as a reality in a world that demands more sustainable projects and better consumption practices.
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